STAR Pravah is the No.1 choice for Maharashtrian viewers

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Mumbai,9 June, 2011: STAR Pravah, the Marathi
General Entertainment Channel from STAR
Entertainment Media PVT Ltd has been declared the
undisputed leader in the Marathi entertainment
genre with 141 serial GRPs in Wk 23’11. The channel raced past its competitors to become
Maharashtra’s number one choice with the highest ever serial GRPs in the past 125 weeks in the
Marathi genre. STAR Pravah has also been successful in engaging
more Maharashtrian viewers than its competitors
this week. According to TAM*, audiences spend at
least 45 minutes per day on an average on STAR
Pravah, a notch higher in comparison to any other
channel. The channel credits its success to some of its most popular shows like Mann Udhan Varyache,
Bhanda Saukhya Bhare, Pudcha Paul and Tujh Vin
Sakhya Re. Commenting on this achievement, STAR Pravah’s Programming Head, Shrabani Deodhar says, “The ratings are a reflection of the faith our viewers have
in us. In the coming months, we will showcase
exciting nonfiction shows and innovative
storytelling that will keep our viewers asking for
even more.” Yogesh Manwani, Vice President- Marketing says,
“The response has been overwhelming. Our marketing initiatives coupled with the thrust of
innovative on- ground consumer engagement
activities have helped us strengthen the brands
relationship with our viewers”

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