Zaxotes
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With Star Sports today announcing the Malayalam language commentary (6th regional feed) for the upcoming Indian Premier League; we may witness the launch of SS1 Malayalam soon.
Star India sells 76% inventory for IPL 2020 amid tough ad environment
"The broadcaster is also mulling a Malayalam feed and feels that there is an opportunity to grow viewership in the South. Star has already received the licence to launch Star Sports 1 Malayalam. The broadcaster is also aiming to attract more women and children viewers. "
Star India sells 76% inventory for IPL 2020 amid tough ad environment
"The broadcaster is also mulling a Malayalam feed and feels that there is an opportunity to grow viewership in the South. Star has already received the licence to launch Star Sports 1 Malayalam. The broadcaster is also aiming to attract more women and children viewers. "