STAR Sports Fuels TeamYUWA's Aspiration to Playthe USA Cup

Thakur

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STAR Sports successfully completed a fund-
raiser campaign that turned the dream of the
immensely talented girls from YUWA into
reality, as they participate in the coveted
football tournament USA Cup, to be held in
Minnesota from July 15 to July 19. The USA
Cup is one of the largest youth tournaments in
the world with more than 1000 teams
participating.
YUWA, an NGO based in Jharkhand and led by
an American national Mr. Franz Gastler, uses
football as a platform to combat child
marriage and human trafficking in India and
instils confidence and skills in young women
affected by such social evils. The girls from
YUWA, with their incredible talent and
unflinching dedication, have victoriously
crossed over several hurdles, fighting multiple
ills that plagued their lives, such as poverty,
malnutrition and gender-discrimination. They
have deeply inspired millions around the world
with their achievements, as they made the
headlines last year by bagging a Bronze medal
in an international youth tournament, the
Gasteiz Cup held in Spain.
The girls from YUWA never failed to persevere
and relentlessly made countless efforts under
the rigorous training from their mentors to
participate in the globally prestigious football
tournament, USA Cup. While the girls battled
against all odds with their hard work and focus
to reach greater heights, travelling to the
United States for the tournament was the only
obstacle in their way. STAR Sports, committed
to spurt sports development in the country at
the grassroots level, stepped in to support the
girls to participate at the games. The network
further went on to tell the deeply inspiring tale
of the girls through a gripping TV campaign in
the month of May to muster mass support,
creating a cycle of attracting more funds.
Corporate organizations and people across the
length and breadth of the country happily
came forward to help Team YUWA realize their
dream journey to the US.
In addition to Star Sports funding the travel
the campaign gathered funds from major
corporations, such as market research firm
Quantum, DTH service provider Tata Sky,
electronic major Lenovo and people from all
over the country through a web-based crowd-
funding platform called Ketto. Media Newsletter,Press Releases,Online Press Release,Media Press Releases
 
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