Breaking Star to consider launching more regional sports channels(Kannada & telugu)

Shantanu

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Star Sports launched its second Indian-language sports channel Star Sports Tamil 1 to coincide with the Champions Trophy tourney. This is the second Indian-language sports channel from Star Sports after Hindi. Now depending on the progress that it makes, the company could launch more regional sports channels.

Talking to TelevisionPost.com, Star India executive VP, head ad sales sports Anil Jayaraj said that there is a tremendous need gap in the sports broadcasting market for regional content that goes beyond just commentary.
“We are clear that the Tamil channel is not just about language commentary.

It is about addressing that market with original content that focusses on players and teams from Tamil Nadu. We will have the Tamil Nadu Premier League. Even in the Pro Kabaddi League (PKL) we will have content around the franchise from that area and the players,” Jayaraj said.


Shows are being uniquely curated. “The response to both the Hindi and Tamil channels has been very good. Over the coming months, we will evaluate the Tamil channels performance. Based on that, timelines will be set for the launch of more regional language channels,” he revealed.

The aim is to see what consumer difference launching sports channels in different regional languages will make. After all, if the consumer difference happens, then the commercial angle will follow. “It is about inviting and exploring local culture and not just about language commentary,” he added.
Star to consider launching more regional sports channels | TelevisionPost.com
 
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So next is " STAR Sports 1 Malayalam "
For all kerala football fans (ISL,I-League Malayalam Commentary)
 
Tamil and Malayalam are almost same. That's why many channels don't add Malayalam feeds. So the chances for Malayalam is less.

 
Tamil and Malayalam are almost same. That's why many channels don't add Malayalam feeds. So the chances for Malayalam is less.

Not really. Most here don't understand tamil but they hate Malayalam commentary and dubings. People get infuriated by stupid Malayalam commentary because of lack of quality and most here understand Hindi and English.

Edit: There are people who understand tamil and watch tamil movies regularly and there is similarity but no one watches tamil audio here if hindi/english is available.
 
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In the second bucket will be the popular sports in English, Hindi, Tamil and future channels in other regional languages. "We will have many more languages in sports. We will be looking at Telugu or Kannada as the next language for sports channel launch within a few months.The idea is to grow the sports by localisation in a big way," Gupta said.

Star India restructures sports business, eyes breakeven this fiscal
 
Why not have just one channel of each type and provide multiple language feeds instead of having separate dedicated language channels?
 
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