Star TV to rebrand to Utsav Network in UK/Europe

From Friday 22nd January 2021 – Star TV channels will be rebranded to Utsav in UK & Europe, see the first look at the logos here.

■ Star Plus HD will now be Utsav Plus HD (Sky 705, Virgin Media 803, Yupp TV)
■ Star Gold HD will now be Utsav Gold HD (Sky 717, Virgin Media 801)
■ Star Bharat will now be Utsav Bharat (Sky 704, Virgin Media 802, Yupp TV)

A new slogan strapline will also be pushed out from the same date “Entertainment Wahi, Pehchan Nayi”.

Exclusive: First look at Star TV's new Utsav TV branding

Source
Bro always check before posting the title thread is already running. Just use search option in top right corner, It's that simple.
Enjoy! ☺️
Star TV to rebrand to Utsav Network in UK/Europe
 
Does anyone know the reasoning behind this move? Is it just because of the new Star block on Disney+? The new logos are uglier compared to the Star logos and also a step back for brand recognition. Star has been a household name in the UK for two decades.
 
Does anyone know the reasoning behind this move? Is it just because of the new Star block on Disney+? The new logos are uglier compared to the Star logos and also a step back for brand recognition. Star has been a household name in the UK for two decades.
Disney is using star for its mature content brand ( 18+ ) hence hereby rebranding Fox local channels in star brand. As Indian channels already has star name. It will lead to confusion between the local and Indian network.
 
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