Dinesh jain
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Star India has soft-launched a second general
entertainment channel (GEC) for Tamil Nadu. Named Vijay
Super, it is being positioned as a male-focused channel.
Vijay Super will be the first entertainment channel in the
country that will target males as its core audience group.
The channel, which will have a mix of soaps, movies and
sports content, is currently available in test mode. Star had
received the licence to launch Vijay Super in March.
Direct-to-home (DTH) operator Tata Sky will add the channel to its platform on 25 August. On the cable side, the
distribution of the channel is getting sorted.
“We are launching a second GEC Vijay Super which is
positioned for males. This will be the first-of-its-kind channel in the country. It will air the Tamil Nadu Premier League,” said a source.
Tamil Nadu is an unusual market, with the state government- owned Arasu Cable TV Corporation virtually controlling the TV distribution market. Arasu has a base of 70.52 lakh (7.05 million) through 26,246 local cable operators (LCOs).
Vijay Super is one of the official broadcasters of the Tamil
Nadu Premier League, which kicked off on 24 August. Apart
from Vijay Super, the league is also airing on Star Sports 1 and Star Sports HD 1.
The GEC has been priced at Rs 5.25 on reference interconnect offer (RIO) basis. As part of the promotional offer, the broadcaster will not charge any subscription fee for the channel until 31 July 2017.
Star ups the ante in Tamil market with male-focused GEC Vijay Super | TelevisionPost.com
entertainment channel (GEC) for Tamil Nadu. Named Vijay
Super, it is being positioned as a male-focused channel.
Vijay Super will be the first entertainment channel in the
country that will target males as its core audience group.
The channel, which will have a mix of soaps, movies and
sports content, is currently available in test mode. Star had
received the licence to launch Vijay Super in March.
Direct-to-home (DTH) operator Tata Sky will add the channel to its platform on 25 August. On the cable side, the
distribution of the channel is getting sorted.
“We are launching a second GEC Vijay Super which is
positioned for males. This will be the first-of-its-kind channel in the country. It will air the Tamil Nadu Premier League,” said a source.
Tamil Nadu is an unusual market, with the state government- owned Arasu Cable TV Corporation virtually controlling the TV distribution market. Arasu has a base of 70.52 lakh (7.05 million) through 26,246 local cable operators (LCOs).
Vijay Super is one of the official broadcasters of the Tamil
Nadu Premier League, which kicked off on 24 August. Apart
from Vijay Super, the league is also airing on Star Sports 1 and Star Sports HD 1.
The GEC has been priced at Rs 5.25 on reference interconnect offer (RIO) basis. As part of the promotional offer, the broadcaster will not charge any subscription fee for the channel until 31 July 2017.
Star ups the ante in Tamil market with male-focused GEC Vijay Super | TelevisionPost.com
