Star Utsav to go pay from 16 August

[Rahulan Raj]

RE: star utsav will be pay channel

So final decision ?? Pay channel or not

 

[indiawale]

RE: star utsav will be pay channel

Aaj tak adopted same polecy as star utsav and never come again in ddfd

 

[Sarkar]

RE: star utsav will be pay channel

they renew agreements.
if no renewal, then for that slots only , eaucion is takes place

Ohh

 

[yeo101]

RE: star utsav will be pay channel

Aaj tak adopted same polecy as star utsav and never come again in ddfd

bro in past star utsav was removed from ddfd , but it returns.
same now , if they removed , it will return again in future.

 

[wewake]

RE: star utsav will be pay channel

So final decision ?? Pay channel or not

pay channel...!!

will depend on star whether they want to be remain on DDFD after contract expiration or not.

if will remain on DDFD thn DDFD change its tp so that dish tv would not get it

 

[Rahulan Raj]

RE: star utsav will be pay channel

Parallel thread running . Merge it !

 

[Chezhiyan]

RE: star utsav will be pay channel

so sun direct has create space for this channel in his own tp

 

[Vivek.d2h]

RE: star utsav will be pay channel

Yes Removel is not mention
bt if ddfd remove star utsav(due to pay channel)
dishtv can remove also andthey will add it by own tp

 

[JitendraKumar]

RE: star utsav will be pay channel

ADMIN MOD please move this into right section.

 

[Thakur]

More than a decade after its launch, Star Plus’ sibling free-to-air (FTA) channel, Star Utsav, is set to go pay from midnight of 16 August, 2015, on all cable and direct-to-home (DTH) platforms. 

“The channel’s FTA contract is about to end on 15 August, 2015 and it does not plan to re-new or extend it further,” sources close to the development told Indiantelevision.com.

The channel will be priced at Rs 5 on Tata Sky, at Rs 6 on Videocon d2h and at Rs 3 on Hathway Cable and Datacom. Through this development, the channel now aims to earn revenues from both ad and subscription based route. 

It can be recalled that the channel witnessed a new logo and packaging in the month of January this year to tap and engage with the rural consumers, while keeping at pace with the urban audience. Moreover, it had changed its programming from six days a week to the entire week designed to mirror the daily routines of its viewers.

According to a media expert, the purpose of launching Star Utsav was to reach out to its desired TG in smaller cities and towns where audiences were not exposed to Star Plus. However with the channel going pay, the expert doubts whether the channel will get the desired visibility. “The logic to me is unclear, why would consumers want to pay for a repeat content? The move makes sense when the channel experiments by bringing in original content for the same audiences,” he said.



http://www.indiantelevision.com/television/tv-channels/gecs/star-utsav-to-go-pay-from-16-august-150713