ShivRaj
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Starcom India has won the media mandate of Viacom18 Media’s kids entertainment channel Nickelodeon India.
The mandate encompasses the franchise’s channels such as Nick, Sonic, Nick Junior & Nick HD+. The mandate has been won after a tightly contested multi-agency pitch.
Starcom India Group CEO Mallikarjun Das said, “The Indian television broadcast segment is set for exponential growth and entertainment tailored for kids and young adults is going to be a big beneficiary of that.
Nickelodeon is an established, highly reputed entertainment brand and having them on our roster is a matter of great prestige for us. The broadcast firm is innovating its strategy across platforms, so that kids and teenagers get the perfect multi-platform experience. It is important to understand that Nickelodeon’s content is increasingly being watched not just by its core target audience, but also adults and entire families. We will devise for Nickelodeon a media strategy and plan, designed to help them achieve maximum exposure and eyeballs. This win further adds tempo to a great year where we have won significant businesses and consolidated operations.”
In India, Nickelodeon is available in over 50 million households.
Starcom India wins media mandate of Nickelodeon India | TelevisionPost.com
The mandate encompasses the franchise’s channels such as Nick, Sonic, Nick Junior & Nick HD+. The mandate has been won after a tightly contested multi-agency pitch.
Starcom India Group CEO Mallikarjun Das said, “The Indian television broadcast segment is set for exponential growth and entertainment tailored for kids and young adults is going to be a big beneficiary of that.
Nickelodeon is an established, highly reputed entertainment brand and having them on our roster is a matter of great prestige for us. The broadcast firm is innovating its strategy across platforms, so that kids and teenagers get the perfect multi-platform experience. It is important to understand that Nickelodeon’s content is increasingly being watched not just by its core target audience, but also adults and entire families. We will devise for Nickelodeon a media strategy and plan, designed to help them achieve maximum exposure and eyeballs. This win further adds tempo to a great year where we have won significant businesses and consolidated operations.”
In India, Nickelodeon is available in over 50 million households.
Starcom India wins media mandate of Nickelodeon India | TelevisionPost.com
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