Sun TV Network in its Q4FY 12 results has reported lower analog cable revenue. The lack of deal with Arasu Cable is the reason cited for such low revenue.
According to The Financial Express, The ad slowdown continued and revenues declined by 9% y-o-y while ad and broadcast (combined) declined by 5% y-o-y in Q4FY12. The EBITDA margin saw a decline as other expenditure and cost of revenue saw a jump of 216 bps.
The revenue fell at 7% y-o-y to Rs 4,27 crore in Q4FY12. The lack of deal with Arasu lead to the fall. With the analog cable revenue already under severe stress, the management is hopeful that digitisation will drive the subscription revenue growth.
Overseas operations have improved in Q4FY12 with the company recording 29.4% y-o-y jump in revenues. PAT declined 23.7% y-o-y primarily due to a 57.5% jump in depreciation and amortisation costs.
The ad revenue situation continues to be a concern for Sun TV. The company is adopting a wait and watch policy about the latest Trai regulations, which mainly restrict ad duration. According to Sun TV, the contraction in viewership ratings is temporary and it will continue to spend on content.
http://www.mediamughals.com/News/1/1/Article/9986/Sun_TV
According to The Financial Express, The ad slowdown continued and revenues declined by 9% y-o-y while ad and broadcast (combined) declined by 5% y-o-y in Q4FY12. The EBITDA margin saw a decline as other expenditure and cost of revenue saw a jump of 216 bps.
The revenue fell at 7% y-o-y to Rs 4,27 crore in Q4FY12. The lack of deal with Arasu lead to the fall. With the analog cable revenue already under severe stress, the management is hopeful that digitisation will drive the subscription revenue growth.
Overseas operations have improved in Q4FY12 with the company recording 29.4% y-o-y jump in revenues. PAT declined 23.7% y-o-y primarily due to a 57.5% jump in depreciation and amortisation costs.
The ad revenue situation continues to be a concern for Sun TV. The company is adopting a wait and watch policy about the latest Trai regulations, which mainly restrict ad duration. According to Sun TV, the contraction in viewership ratings is temporary and it will continue to spend on content.
http://www.mediamughals.com/News/1/1/Article/9986/Sun_TV
