Synopsis of Soft Drink Advertising on TV during Jan – Dec 2013

[Dileep Kumar]

Highlights:
•Soft Drink Advertising accounted for 18% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012
•February to May was the peak season for Soft Drink Advertising during Jan - Dec 2013
Note:
•The analysis is based on Ad Volume in Seconds
•Soft Drink Category includes Soft Drink Aerated, Soft Drink Non-Aerated and Soft Drink range
•Soft Drink Advertising on TV accounted for 18% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012
•Soft Drink advertising on TV was high in ad volumes during Feb - May 2013
•April 2013 accounted for 20% share of overall Soft Drink Advertising during Jan - Dec 2013
•Soft Drink Aerated contributed for 68% share of Soft Drink TV Ad Volume during Jan - Dec 2013
•Coca Cola India was number one advertiser whereas Pepsi Co was at number 2 in terms of Soft Drink Ad volume during Jan - Dec 2013
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