Synopsis of toilet soap advertising on TV during Jan – Dec 2013

[Dileep Kumar]

Highlights:
• Toilet Soap Advertising accounted for 43% growth during Jan – Dec 2013 in comparison with Jan - Dec 2013
• Toilet Soaps was the maximum advertised Product Group with in Personal Care / Hygiene Category with 28% share
Note:
• The analysis is based on Ad Volume in Seconds
• Toilet Soap Advertising accounted for 28% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012
• Toilet Soaps was the maximum advertised P0roduct Group with in Personal Care/Hygiene Category with 28% share
• Hindustan Unilever Limited was the top advertisers with in Toilet Soap Category Advertising on TV followed by ITC Ltd.
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