Tata Sky CTO: “We Need Constant Compression Upgrades”

sriharsha

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The compression market is heating up ahead of NAB with the main technology vendors making a flurry of announcements as they look to meet the needs of broadcasters and DTH players. This has become a huge issue as most broadcasters are moving to HD, and the topic of ultra-HD – while in its infancy – will place greater demand on compression vendors.
In Asia, DTH players are demanding new technologies to meet their needs, as they look to grow their subscriber bases. In India, the situation is unique, as DTH operators have issues in getting extra satellite capacity; therefore the pressure to maximize the bandwidth available has become more acute. Better compression technologies are a must. Tata Sky has 10.5 million subscribers in India and is growing subscribers at a rapid rate. Yigit Riza, CTO, Tata Sky admits the operator will need to do a “compression upgrade” on a regular basis.

“Expansion satellite capacity has been delayed but the pressure to carry more channels continues. We are in constant touch with compression vendors regarding their development roadmap and regularly testing new encoder hardware and software. We expect to do at least one compression upgrade every year,” he said.

Riza admits the demise of MPEG2 has not happened, the way perhaps some in the industry predicted. “Three or four years ago people thought all the compression vendors were going to focus on MPEG4, and not put much effort into MPEG2. But, that has been far from the case. There are a number of major operators worldwide still on MPEG2 as they are not prepared to swap their STBs to MPEG4. There is therefore still a significant market for MPEG2 compression and the vendors are consequently making investments in improving performance. The vendors provide regular updates on what the percentage bandwidth improvements will be, and what changes they have planned,” he said.

In Indonesia, a country with a population of over 240 million, and where multiple DTH players exist, this has also been an issue. Handhi Kentjoni, vice president, MNC Sky Vision, a DTH provider, admits the operator moved to MPEG4 too soon. “We reached about 800,000 subscribers before we switched over to MPEG4. Right now, with MPEG4, we have the capacity for 160-200 channels, while the channel right now is less than 120. For the foreseeable future, we are OK. We are not looking for more satellite capacity in the next year, unless we want to use for competitive reasons,” he said.

In South Korea, the situation is somewhat different, given there are not huge amounts of competing DTH platforms. SkyLife, a Korean pay-TV player, is already making plans to go to Ultra-High Definition TV. The company is working with Ericsson on different test transmissions aimed at the introduction of next-generation TV experiences, including an Ultra-HD trial and High Efficiency Video Coding (HEVC) tests to determine how the new standard can be deployed in multiple applications.

Ericsson itself is launching a new compression platform for the delivery of TV services over all networks. The AVP 4000, powered by Ericsson’s first-ever in-house developed programmable video processing chip, is a single platform addressing multiple applications, regardless of codec, resolution or network.

Thomson Video Networks, another player in this space, is introducing a range of new products to enable DTH operators and broadcasters to be more efficient. The company has announced that its ViBE VS7000 multi-screen video encoding/transcoding system now provides support for the High Efficiency Video Coding (HEVC) compression standard for live and offline applications. It is also launching higher-density versions of its ViBE EM4000 multi-channel encoder and ViBE CP6000 modular contribution platform. Both systems now feature a density of eight HD channels per rack unit and enhancements for increasing operational flexibility and decreasing the cost per channel. “Second generation AVC compression allowed a real deployment of HD. Today, operators are requesting more channels and want to convert SD MPEG-2 channels to HD-AVC,” Jean-Louis Diascorn, product manager for Encoders at Thomson Video Networks said. “Our ViBE EM4000 is the third generation encoder which now exists to achieve this target. MPEG-2 is very close to the theoretical limit. However further enhancements are needed for broadcasters to have more space for HD channels, while keeping initial set-top boxes.”:dodgy:dodgy:dodgy:dodgy:dodgy:dodgy:dodgy:dodgy:wall:wall:wall:wall:wall:wall:wall:wall:wall:wall:wall:wall:wall:clap:clap:clap:clap:clap:clap:clap:clap:clap:clap:clap:c:c:c:c:c:c:c:c:c:c:c
 
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Basic step towards this could be to migrate to mpeg4. Nobody is stopping them to do so. Whatever is the investment but it would be less than sitting idle like handicap. But they speak at all forums and do nothing. Tata sky please act. Life is not as tough as you have made by not acting.
 
no, u misunderstood this article, actually hat tata sky CTO wants to say is that full transition from mpeg2 to mpeg 4 is not possible bcoz of many factors involved so they r in contact with vendors to maximize usage of space staying on mpeg2 which is quite evident as tata sky has been able to add 13 hd chs using high quality encoders in a 36 mhz mpeg4 dvb s2 tp or add 20 sd chs in a 36 mhz mpeg 2 dvb s tp
 
shiwesh said:
Basic step towards this could be to migrate to mpeg4. Nobody is stopping them to do so. Whatever is the investment but it would be less than sitting idle like handicap. But they speak at all forums and do nothing. Tata sky please act. Life is not as tough as you have made by not acting.


tata sky planning team is a big fail, they r sitting idle, had they invested in changing all mpeg2 stb's of customers by giving attractive schemes then it would have costed them less than investing in 12 tp's on gsat10 plus their future could have been secure as they would have got double the space in the 11tp's they use for sd chs, also when in need they would have invested half to acquire more tp's as they can telcast same no. of chs in half the space using mpeg4 but as usual they are known to wait and sit idle by just blaming ISRO
Wait a littel more insat 4a will die soon, even if they get additional tp's from gsat 10 still they will again b in space crunch from next year end and if they don't get tp's on gsat 10(if it has failed) then be ready for an even worse situation
 
Another perspective...

I have always been of the view that more than space issue, it is tata sky's marketing strategy not to add many channels. This can be verified when GSAT 10 is available. They are not going to add 27 HD channels or 90 SD channels even when they will have space (this is my understanding of Tata Sky).

Now, let's say they have got a compression mechanism. They could add 12 (leave apart sony Six HD), HD channels in place of 8. This means an increase of 50%. Let's consider 10HD as baseline, then also it is 20% increase. Now consider other 10 TP's used for SD. Apply same logic on it and 10TP's become equivalent to 12 TP's. This means all the SD channels of now 10TP's can be easily accomodated in 8 TP's, if not then in 9 TP's? Surely one can be vacated for HD channels. But they will not do that. Best case could be vacate two, use 1 for additional SD channels which are missing, and 1 TP for HD, as less than 24-25 HD channels as of now is a bad shape for any DTH.
 
So they are serious now.

article says mpeg2 has reached THEORETICAL LIMIT .

then why erisson and other dth including tata sky want to continue.

although cto saying confidently that "compression upgrade" every year.which they done in last 2-3 years.

but they are not understanding limit is reached and further chances are very less.

lets say for first 2 times they achieved 20-50% capacity but in next it would be less than 10% and next time 5%.

so 20% is not achievable in next round.

instead they shud use this compression with mpeg4.

and fully agree with shiwesh.

 
Secondly i had email them suggestion.

how they can resuse old mpeg2 stb.

"next phase of digitization is near, which is targeting semi urban and rural cities/ town.

so they can use those returned mpeg2 stb with some fixed pack say"FTA PACK".

fta pack will contain some 50-60 channel including dd chanel pack cost rs100.

these will be brodcated in 2-3 tps which will transmite in mpeg2. And rest 8 tps will be converted to mpeg4.

also they can give 50% discount on hd stb for upgrade those subsciber who are 5-6 year old and using mpeg2 stb.


 
me_saket said:
Secondly i had email them suggestion.

how they can resuse old mpeg2 stb.

"next phase of digitization is near, which is targeting semi urban and rural cities/ town.

so they can use those returned mpeg2 stb with some fixed pack say"FTA PACK".

fta pack will contain some 50-60 channel including dd chanel pack cost rs100.

these will be brodcated in 2-3 tps which will transmite in mpeg2. And rest 8 tps will be converted to mpeg4.

also they can give 50% discount on hd stb for upgrade those subsciber who are 5-6 year old and using mpeg2 stb.

Excellent suggestion...
And saket, there is this point which we have not discussed 9r considered ever when we talk about migration. Dth companies keep giving discounts. I remember for a day tata sky even sold hd dvr at 2200rs. Sd stb's as far as whole sale cost of manufacturing is concerned will not be more 500 rs per stb. Per customer 500rs one time investment they will surely recover. Think it like 500/24 = 21 rs per month kind of discount with 2 years of ROI. all this is possible, just need a non govt non-slow. All post 2009 and hd stb's are already mpeg4. With your suggestion in fact those collected stb's can be anyway used for fta.
 
I doubt all STB are MPEG4. Mine is april 2011, it shows dd direct's signal but when put on Airtel or d2h, not showing signal. Infact HD tp also not showing signal.
 
me_saket said:
instead they shud use this compression with mpeg4.

mpeg4 will reach a THEORETICAL LIMIT within two or three years

Now they should think about HEVC

Even though It's in the initial stage, by implementing this standard future will be safe with 50% compression than MPEG 4

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