• Welcome to DreamDTH Forums
    An online community for the television enthusiasts!
    Log in or Register

Tata Sky expects small town, rural subscriptions to outpace cities

rahul1117kumar

Contributor
Joined
21 Jun 2013
Messages
5,494
Reaction score
8,724
Tata Sky says that up to 60 percent new connections are coming from outside cities. By next year, total subscriptions from small towns and rural areas will outnumber subscriptions from cities.

Direct-to-Home operator Tata Sky expects its subscriber base in small towns and rural areas to outnumber the users in cities in the next one year as it tailors recharge packages to suit low-income viewers. The company, which claims to have over 10 million subscribers in India, currently has around 55 percent of its total connections from cities and rest 45 percent is from outside cities. ”In the next one year, we will have more customers from outside cities rather than in the cities,” Tata Sky CEO Harit Nagpal told PTI .

He further added: “Presently, 60 percent of the new connections is coming from outside cities.” The faster growth from outside cities is attributed to the company’s initiatives to tailor-made recharge packages for low income groups mostly in small towns and rural areas. Tata Sky had last year started a daily recharge of Rs 8 targeting these customers who could not watch TV due to power cuts.

“They had uncertainty about availability of electricity. So we started a Rs 8 recharge of DTH last year. It is for those customers who want to watch TV when they have electricity. They have to recharge for that day. They can pay it for one day only,” said Nagpal.

The company, which is a JV between Tata Group and US-based mass media corporation 21st Century Fox, plans to add more service to its platform such as Internet browsing.

“That is work in the progress and it should be coming soon. It’s under testing and would be launched soon,” Nagpal said.

Raising concerns over delay in third phase of cable TV digitization, he opposed any move to extend it further saying it is “not a good sign” for the industry.

“Last time, when the first extension happened then I stated that I am happy that extension is only for couple of months, which will provide platform to procure the STBs but I hear that couple of states have offered further extensions, that is something I do not understand,” he said.

In the Economic Survey, the government had said that it would completely switch off analog TV services by December 31, 2016.

Tata Sky expects small town, rural subscriptions to outpace cities | Latest Tech News, Video & Photo Reviews at BGR India
 
Thread starter Similar threads Forum Replies Date
A Breaking TV9 Bangla added by Tata Sky Tata Sky 4
DJ Roy Tata Sky Adbhut Kahaniyan | Jingalala Saturday offer | January 9th 2021 Tata Sky 0
IndiaN Good News Tata Sky Recharge Karo Car Jeeto Contest Tata Sky 0
SarfaRaZ DTH Updates "Popular Tv" Assamese Movie Channel Coming Soon On Tata Sky Tata Sky 10
Abhinav842 Discussion Tata Sky Vedantu offer Tata Sky 0
Sagar DTH Updates Shubh TV will be dropped from Tata Sky w.e.f. on 13th Jan 2021 Tata Sky 0
DJ Roy Tata Sky Theatre SD & HD | Jingalala Saturday offer | 02nd January 2021 Tata Sky 0
Sagar DDF Exclusive DTH of the Year - 2020 | Tata Sky DTH Support & Comparisons 12
Sagar DDF Exclusive DTH of the Month - December 2020 | Tata Sky DTH Support & Comparisons 10
S Seeking Help Reactivation of Tata Sky + (Not HD) stb Tata Sky 5
DJ Roy Good News Tata Sky Music & more | December 26th 2020 | Jingalala Saturday offer Tata Sky 4
Shubh DDF Exclusive Tata sky launching new service called "Tata sky Astro Duniya" soon Tata Sky 3
Deep.S Good News "Oriqa News Gujarati" coming soon on Tata Sky Tata Sky 2
A Seeking Help Replacing Tata Sky STB with FTA STB DD Free Dish 3
SarfaRaZ DTH Updates Australia Plus EPG Name Updated On Tata Sky Tata Sky 0
DJ Roy Tata Sky Seniors | Jingalala Afternoon offer | December 16th 2020 Tata Sky 0
Shivraj DTH Updates Tata Sky removed 3 channels. Tata Sky 2
Deep.S Good News English Audio Feed added on Gubbare Channel by Tata Sky Tata Sky 1
R Not Happy with Tata Sky HD Tata Sky 9
SarfaRaZ DTH Updates One Channel Removed From Tata Sky Tata Sky 0
Deep.S Good News 2 New Channels added on Tata Sky Mobile App Tata Sky 1
Shivraj DTH Updates Enter10 removing from Tata Sky Tata Sky 7
Basil Tata Sky Malayalam Cinema Launched Tata Sky 8
V Netflix Support Tata Sky Tata Sky Binge+ 1
DJ Roy Tata Sky Fitness | Jingalala Afternoon offer | December 09th 2020 Tata Sky 0

Similar threads

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock