Tata Sky opens Actve Series to advertisers!

[Deep.S]

MUMBAI: Indian DTH players have been scouting for newer revenue opportunities in order to reduce their dependency on subscription revenues. One of the bigger ones, Tata Sky, yesterday announced that it would be selling advertising space on its Actve Series platform allowing advertisers and brands to effectively reach out to the desired TG through either commercials or integrate brand communication in the programmes.
Some of the popular series include Actve Fun Learn for kids under 10 years, Actve English, Actve Cooking, Actve Vedic Maths and Actve Music. According to the DTH provider, almost 2 million of its subscribers watch the Actve Series with cooking and English being the preferred choices, especially in tier II cities and towns. Brands such as McCain Foods, Google, Yakult, Maggi and Britannia have already been signed on to showcase their infomercials on Actve Cooking.
Read:-
http://www.indiantelevision.com/dth/dth-operator/tata-sky-opens-actve-series-to-advertisers-140121

 

[dinesh19]

its a good initiative.so that burden on customers will be avoided and no price increase in near future

 

[NinadG]

its a good initiative.so that burden on customers will be avoided and no price increase in near future

Lets hope so...

 

[me_saket]

Its good deal for customer advertiser and DTH

Dust can at least get reminded that we can use this product while watching cooking, fun learn or English provided Advt are fully in relevant with content