Those four red letters are back on TV in India

prasad1979

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What the launch of SONYESPN means for you and ESPNcricinfo...
By: Sambit Bal, Cricinfo

article Extract ..
"
So, to my friend, and to all those who love sport: those four letters are now back, with the values and commitment to sports coverage they represent, sitting snugly alongside the name of our new collaborator.

Sony and the IPL go hand in hand, of course, but the Sony sports channels also host the FIFA World Cup, La Liga, Euro football, and the Australian Open. SONYESPN SD and HD channels go on air with the La Liga match between Real Madrid and Sporting Gijon today. The Australian Open, the first Grand Slam of the year, will follow soon.

This is also an opportunity for ESPNcricinfo to extend its reach to television. Video has become an elementary and vital part of our storytelling and analysis on the website, and during the last World Cup, our Match Point show from Sydney harbour was broadcast on ESPN channels around the world. It is natural that an ESPNcricinfo show should become a regular on SONYESPN.
"

Read more..
Sambit Bal: ESPN returns to TV screens in India | Cricket | ESPN Cricinfo
 
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