Time Warner seeks shareholders vote on tobacco depictions in movies

Thakur

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Warner Bros’ parent company Time Warner has become the first company to hold a shareholder vote on smoking in movies. The resolution was submitted by shareholder advocacy non-profit As You Sow and non-profit healthcare provider Trinity Health.
 
According to a 2012 U.S. Surgeon General report, “there is a causal relationship between depictions of smoking in the movies and the initiation of smoking among young people.”
 
Based on a subsequent 2014 Surgeon General report, the Centers for Disease Control and Prevention (CDC) concluded in 2014: “Giving an R-rating to future movies with smoking would… prevent one million [1,000,000] deaths from smoking among children alive today.”
 
“This is a historic opportunity for Time Warner. For the first time, shareholders will be informed that the company's products are putting millions of children at risk,” said As You Sow CEO Andrew Behar.
 
At the recent Walt Disney annual meeting, Disney CEO Bob Iger announced that Disney would prohibit smoking in all future films. Disney is the first major movie studio to make such a public announcement, although the language of the policy has not yet been released.

http://www.indiantelevision.com/movies/hollywood/time-warner-seeks-shareholders-vote-on-tobacco-depictions-in-movies-150620
 
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