Dinesh jain
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With seven channels in its network and the
slated launch of Property Now, Times Network is arming
its sales teams with a strategy targeted at roping in 150
new small and medium enterprises (SMEs) within the next year.
With the platform ‘Ascend Now’, the network has partnered
global agency NRS Media that helps media companies
achieve increased short- and long-term media sales and
market share. The target is to attract a whole set of new
non-TV SME advertisers.
Explaining the move, Times Network MD and CEO MK
Anand said, “Presently, our sales team is like any other
networks, but by 2016, we want to have the best sales
team and want to sell as a network. While the market is
growing at 15 per cent, we want to grow at 26 per cent.
So besides improvement in products, we also needed
improvements in our sales team so we have brought in
NRS Media who came up with this sales training offer.”
“The seconds are divided across channels.
The money will get divided based on the current rate for
each channel. So, Times Now and Movies Now will get
the highest because their rates are the highest. These will
be followed by ET Now, MN+, Zoom and Romedy Now.”
Anand said that there would be a small team to cater to
these clients. “We have 50 sales employees participating
in this. Their target is to convince at least 15 people.”
The second leg of the workshops will take place in
Bengaluru on 18 September and in Delhi in the beginning
of the next week.
Times Network targets 150 SME clients through new sales strategy | TelevisionPost.com
slated launch of Property Now, Times Network is arming
its sales teams with a strategy targeted at roping in 150
new small and medium enterprises (SMEs) within the next year.
With the platform ‘Ascend Now’, the network has partnered
global agency NRS Media that helps media companies
achieve increased short- and long-term media sales and
market share. The target is to attract a whole set of new
non-TV SME advertisers.
Explaining the move, Times Network MD and CEO MK
Anand said, “Presently, our sales team is like any other
networks, but by 2016, we want to have the best sales
team and want to sell as a network. While the market is
growing at 15 per cent, we want to grow at 26 per cent.
So besides improvement in products, we also needed
improvements in our sales team so we have brought in
NRS Media who came up with this sales training offer.”
“The seconds are divided across channels.
The money will get divided based on the current rate for
each channel. So, Times Now and Movies Now will get
the highest because their rates are the highest. These will
be followed by ET Now, MN+, Zoom and Romedy Now.”
Anand said that there would be a small team to cater to
these clients. “We have 50 sales employees participating
in this. Their target is to convince at least 15 people.”
The second leg of the workshops will take place in
Bengaluru on 18 September and in Delhi in the beginning
of the next week.
Times Network targets 150 SME clients through new sales strategy | TelevisionPost.com
