Thakur
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Times Network is pushing the three HD offerings of its English entertainment channels.
Last year, it had launched MN+, an HD-only English movie channel that caters to discerning viewers.
Earlier this year, it launched an HD feed for Romedy Now.
Movies Now already has an HD feed.
To push these HD offerings, the broadcaster is launching a campaign today.
With the tagline ‘Raise Your Standard to High Definition’, the new campaign urges the viewers to switch to HD to raise their standards.
Times Network English entertainment cluster senior VP, business head Vivek Srivastava said, “We are delighted to be rolling out this multi-media campaign to encourage TV homes to make a rewarding switch from SD to HD and enhance their Hollywood TV viewing experience.
Around 12 million HD-enabled LCD and LED panels are sold every year, but there are only about six million HD subscriptions, so there is immense growth potential.
This campaign will benefit not only our own English cluster, but the entire industry.
“HD channels have shown a 93 per cent increase in viewership over the last year and have doubled their ad volumes.
Times Network has been a pioneer in the HD space, and we have a full-fledged HD offering with Movies Now HD, Romedy Now HD and MN+. We hope that this campaign will persuade viewers to subscribe to the HD packs.”
The campaign film, featuring Purab Kohli, is a fun take on how Hollywood is viewed in India.
Launching on Monday, it will air across all Times Network and other reach-based TV channels.
Read more at: http://www.televisionpost.com/television/times-networks-hd-push-for-english-entertainment-channels-via-campaign/ | TelevisionPost.com
Last year, it had launched MN+, an HD-only English movie channel that caters to discerning viewers.
Earlier this year, it launched an HD feed for Romedy Now.
Movies Now already has an HD feed.
To push these HD offerings, the broadcaster is launching a campaign today.
With the tagline ‘Raise Your Standard to High Definition’, the new campaign urges the viewers to switch to HD to raise their standards.
Times Network English entertainment cluster senior VP, business head Vivek Srivastava said, “We are delighted to be rolling out this multi-media campaign to encourage TV homes to make a rewarding switch from SD to HD and enhance their Hollywood TV viewing experience.
Around 12 million HD-enabled LCD and LED panels are sold every year, but there are only about six million HD subscriptions, so there is immense growth potential.
This campaign will benefit not only our own English cluster, but the entire industry.
“HD channels have shown a 93 per cent increase in viewership over the last year and have doubled their ad volumes.
Times Network has been a pioneer in the HD space, and we have a full-fledged HD offering with Movies Now HD, Romedy Now HD and MN+. We hope that this campaign will persuade viewers to subscribe to the HD packs.”
The campaign film, featuring Purab Kohli, is a fun take on how Hollywood is viewed in India.
Launching on Monday, it will air across all Times Network and other reach-based TV channels.
Read more at: http://www.televisionpost.com/television/times-networks-hd-push-for-english-entertainment-channels-via-campaign/ | TelevisionPost.com