Times Now launchescampaign to take upsocial issues


28 Sep 2013
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MUMBAI: English general news channel
Times Now, which has recently sharpened
its brand positioning with the tagline ‘Action
begins here’, has planned to take a tough
stand against issues plaguing the nation.
Accordingly, the channel has launched a
series of hard-hitting, issue-based films to
reiterate its repositioning. It has also
launched a 360-degree marketing plan that
includes extensive print, OOH, cinema,
digital and cross-channel promotions with
‘insightful’ and ‘thought-provoking’

Claiming to shed light on some of the
nation’s biggest issues and the underlying
truth behind them with its coverage and
debates, the channel said it will give more
power to the people of India by being a
catalyst in raising their voices for a better

The channel now attempts to reach out to
the people to voice their issues that range
from corruption to women safety to
sanitation to more, thus bringing it to the
national forum to find the best possible

“This goes a long way to reinstate the belief
that the time has come to take charge and
as a leader, take responsibility to set the
agenda for the nation’s growth,” the channel
said in a statement.

Times Television Network MD and CEO MK
Anand said, “’Action Begins Here’ truly
articulates what Times Now stands for. It
explains what we are really doing. As India’s
leading news brand, we are well aware of
the power our voice has in society. And we
constructively use that power to give voice
to issues that affect our nation and raise
the right questions that lead to action.
Action that leads to concrete solutions, to
change for a better India. The re-positioning
will be reflected in the overall brand
communication coupled with intense and
engaging content.”

Added Times Now editor-in-chief Arnab
Goswami, “Times Now has been the popular
choice for more than seven years as the No.
1 channel. We have changed news delivery
from deadpan to passionate; from
uninvolved to journalism that steps forward
to fight for the citizen. ‘Action Begins Here’
is a campaign that reflects this new-age
journalism and showcases our fundamental
strength of direct reporting to viewers
across the globe.”

Times Now launches campaign to take up social issues | TelevisionPost.com
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