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TRAI’s 12-min ad cap to be implemented soon

rahul1117kumar

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Amid the ongoing debates and discussions on NTO 2.0, TRAI is also in a hurry to introduce a 12-min cap on television advertising. The regulatory body went to the extent of requesting the Delhi High Court an early hearing of the case. However, much to their disappointment, the court has listed the final hearing for September 28.

Experts also pointed out how FTA would be worst hit. The degree of damage the cap can introduce to the broadcasting ecosystem can be measured by the sheer number of FTA channels.

If implemented, TRAI’s 12-min ad cap can cause havoc in television industry - Exchange4media
 

Harsh_10

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There is simple solution :
If channel prize is x, they can show max (20-x) minutes of advertisement per hour.

For FTA: it's 20 minutes
For ₹5 channel : it's 15 minutes
For ₹19 channel : only 1 minute per hour

Problem will be solved.

I have posted this last year, but here it looks 12 minute cap for all channels...
 

coolwater0055

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TRAI should also amend broadcast bill and ask for AGR from broadcast companies. Then these companies will realize what trouble they are causing by putting huddle in implementation of NTO 2.0
 

krohng

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What about 14 minutes?

 
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