rahul1117kumar
Contributor
- Joined
- 21 Jun 2013
- Messages
- 6,758
- Reaction score
- 14,800
Amid the ongoing debates and discussions on NTO 2.0, TRAI is also in a hurry to introduce a 12-min cap on television advertising. The regulatory body went to the extent of requesting the Delhi High Court an early hearing of the case. However, much to their disappointment, the court has listed the final hearing for September 28.
Experts also pointed out how FTA would be worst hit. The degree of damage the cap can introduce to the broadcasting ecosystem can be measured by the sheer number of FTA channels.
If implemented, TRAI’s 12-min ad cap can cause havoc in television industry - Exchange4media
Experts also pointed out how FTA would be worst hit. The degree of damage the cap can introduce to the broadcasting ecosystem can be measured by the sheer number of FTA channels.
If implemented, TRAI’s 12-min ad cap can cause havoc in television industry - Exchange4media