Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
Prashant Chothani is a man on a mission. The veteran cable TV professional-turned-Zee TV-associate-turned TV broadcaster has marked two dates in his calendar – October 2016 and February 2017. The founder and CEO of Travelxp- the Indian travel lifestyle channel - has set his sights on launching his channel in 4K globally in order to engage even international viewers by one of those two dates.
Says Chothani: “We have shot 100 hours of UHD (Ultra High Definition) 4K content and need another 50 hours of content to launch a full fledged 4K channel.”
It’s almost as race is on. And it’s a race he has ventured into by himself. Ever since he started dabbling in filming travel and lifestyle shows in 4K and got pole-vaulted into an elite group of 4K content pioneers thanks to MipTV and Mipcom in Cannes, the format has been coursing through his veins and keeping him awake night and day.
So much so that he has invested around $2 million in producing his shows in 4K over the past year or so. That kind of investment – when the entire channel Travelxp is turning over an estimated $3 million in revenues (both advertising and subscription) - shows his commitment and optimism about the future of UHD content and to be a pioneer.
“The process of 4K is long and time consuming and one needs a lot of investment and patience for this transition. We were amongst the first to begin the shift from Standard Definition to High Definition. And now we are all up for new age of 4k. As an Indian production company, we are setting the standards for 4K. We are very proud of that,” says Chothani excitedly.
http://www.indiantelevision.com/television/tv-shows/factual/travelxp-and-prashant-chothani-s-4k-drive-160713
Says Chothani: “We have shot 100 hours of UHD (Ultra High Definition) 4K content and need another 50 hours of content to launch a full fledged 4K channel.”
It’s almost as race is on. And it’s a race he has ventured into by himself. Ever since he started dabbling in filming travel and lifestyle shows in 4K and got pole-vaulted into an elite group of 4K content pioneers thanks to MipTV and Mipcom in Cannes, the format has been coursing through his veins and keeping him awake night and day.
So much so that he has invested around $2 million in producing his shows in 4K over the past year or so. That kind of investment – when the entire channel Travelxp is turning over an estimated $3 million in revenues (both advertising and subscription) - shows his commitment and optimism about the future of UHD content and to be a pioneer.
“The process of 4K is long and time consuming and one needs a lot of investment and patience for this transition. We were amongst the first to begin the shift from Standard Definition to High Definition. And now we are all up for new age of 4k. As an Indian production company, we are setting the standards for 4K. We are very proud of that,” says Chothani excitedly.
http://www.indiantelevision.com/television/tv-shows/factual/travelxp-and-prashant-chothani-s-4k-drive-160713
hya
