Thanks to their popularity and demand for original and branded entertainment, Turner Broadcasting System’s Animation, Young Adults and Kids Media offerings will be expanding and undergoing strategic changes, the company announced Tuesday morning.
The expansions and strategic changes will impact Adult Swim, the Cartoon Network and the all-cartoon-classics Boomerang.
Stuart Snyder, president and COO of Turner’s AYAKM (Animation, Young Adults and Kids Media), announced the following changes:
* Adult Swim will expand its programming hours to 8 p.m. Monday-Sunday starting March 31.
* Cartoon Network will introduce a new portfolio of original content online at CartoonNetwork.com and its other digital branded platforms.
* Additionally, the all-cartoon-classics Boomerang will be aligned worldwide as a family co-viewing network and will be introduced officially this year for ad sales and promotional opportunities in the United States.
Adult Swim, basic cable’s No. 1 network for young adults from 18 to 34, currently airs nightly from 9 p.m. to 6 a.m. It just recorded its most-watched year in its history, ranking No. 1 among young adults and men for the ninth year in a row.
At the same time, Cartoon Network, known for its strength with boys, will offer its core audience of kids from 2 to 14 a brand new portfolio of original content, designed to augment its on-air programming.
Finally, Boomerang, voted the most beloved network by parents in the 2013 Harris Poll, will be programmed and marketed globally to present a line-up of classic and contemporary cartoons for consistent programming appeal to family co-viewing across all of its 13 international feeds.
- See more at: Turner Newsroom: Turner Broadcasting Announces Strategic Changes/Expansions to its Portfolio of Animation, Kids and Young Adult Networks
Turner expanding Cartoon Network, Adult Swim, Boomerang offerings | SaportaReport
swim-cartoon-network-boomerang-offerings/
The expansions and strategic changes will impact Adult Swim, the Cartoon Network and the all-cartoon-classics Boomerang.
Stuart Snyder, president and COO of Turner’s AYAKM (Animation, Young Adults and Kids Media), announced the following changes:
* Adult Swim will expand its programming hours to 8 p.m. Monday-Sunday starting March 31.
* Cartoon Network will introduce a new portfolio of original content online at CartoonNetwork.com and its other digital branded platforms.
* Additionally, the all-cartoon-classics Boomerang will be aligned worldwide as a family co-viewing network and will be introduced officially this year for ad sales and promotional opportunities in the United States.
Adult Swim, basic cable’s No. 1 network for young adults from 18 to 34, currently airs nightly from 9 p.m. to 6 a.m. It just recorded its most-watched year in its history, ranking No. 1 among young adults and men for the ninth year in a row.
At the same time, Cartoon Network, known for its strength with boys, will offer its core audience of kids from 2 to 14 a brand new portfolio of original content, designed to augment its on-air programming.
Finally, Boomerang, voted the most beloved network by parents in the 2013 Harris Poll, will be programmed and marketed globally to present a line-up of classic and contemporary cartoons for consistent programming appeal to family co-viewing across all of its 13 international feeds.
- See more at: Turner Newsroom: Turner Broadcasting Announces Strategic Changes/Expansions to its Portfolio of Animation, Kids and Young Adult Networks
Turner expanding Cartoon Network, Adult Swim, Boomerang offerings | SaportaReport
swim-cartoon-network-boomerang-offerings/
as a family co-viewing network "
