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The ongoing digitisation of cable television network will change the business ecosystem for Indian broadcasters and act as a catalyst for international players to enter the country, says Christopher Slaughter, chief executive officer of Cable and Satellite Broadcasting Association of Asia.
Cable and Satellite Broadcasting Association of Asia (CASBAA) is an industry body with 130-member organisations working on promoting digital multi-channel television and video content across Asia. Slaughter was here for CASBAA's annual India forum.
In his words, India's broadcast sector is in a state of explosion in terms of growth, thanks to the digitisation process by the government. Digitisation means all cable TV households would receive digital signals through a set top box.
"Digitisation process is the biggest shift in terms of the operating practices of India. This kind of change in the cable industry is unprecedented and it is just the beginning of the change," Slaughter says. "It is a bumpy ride but I am very confident that all the players in this market are embracing the change and working towards it."
He says digitisation will enable greater transparency, launch of new products and services and greater participation of international players in this market.
TV digitisation will enable entry of global players, says CASBAA - The Economic Times
Cable and Satellite Broadcasting Association of Asia (CASBAA) is an industry body with 130-member organisations working on promoting digital multi-channel television and video content across Asia. Slaughter was here for CASBAA's annual India forum.
In his words, India's broadcast sector is in a state of explosion in terms of growth, thanks to the digitisation process by the government. Digitisation means all cable TV households would receive digital signals through a set top box.
"Digitisation process is the biggest shift in terms of the operating practices of India. This kind of change in the cable industry is unprecedented and it is just the beginning of the change," Slaughter says. "It is a bumpy ride but I am very confident that all the players in this market are embracing the change and working towards it."
He says digitisation will enable greater transparency, launch of new products and services and greater participation of international players in this market.
TV digitisation will enable entry of global players, says CASBAA - The Economic Times