it is good to launch new channels in the market... people will get more new shows.. new ideas and much more... but in today's market it is difficult for channel to retain itself in the competition whether is a newly launched or old one specially in GEC category.
Zee is launching another channel in that genre in which they are totally flop from last 10 years. Zee smile, 9x, Next and much more flop channels are already in there bucket. & tv find it difficult to retain itself in its starting 7-8 months and those days will decide its future. and i think it will be flop... after 7-8 months it'll revamp and will telecast teleshopping advertisements like other channels
they have to think beyond GEC channels.. still they are lacking in infotainment adventure n music category....
last year shut down of Zee Etc Punjabi was a worst decision... there were many good punjabi shows on that channels... Zee punjabi is there...but it doesn't match with Zee Etc punjabi..