Shantanu Upadhyay
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BT Sport and Eurosport will disappear after TNT Sports rebrand.
The move, in July, will mark the end of the BT Sport brand, which was launched in 2013.
Eurosport, which has been a staple on British pay-TV since 1989 when it was part of the channel lineup when Rupert Murdoch changed the UK market with the launch of Sky, will be “rolled into the new brand at some time in the future”.
Eurosport and BT Sport will disappear after TNT Sports rebrand
Master brand chosen for pay-TV channel as it is already used in international markets
www.theguardian.com