Niraj Rathod
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This Republic Day, UTV Action is all set to take action a notch higher with the legendary superhero Batman. Upholding its brand proposition of bringing the biggest action heroes and best Hollywood action content to viewers, UTV Action showcases the epic thriller ‘ The Dark Knight’ on 26th January at 8.45pm.
Building up the thrill of the movie is an innovative trade activation which has branded stickers of the malicious Joker’s famed statement – “Why so serious?” – pasted in washrooms across 11 agencies in Mumbai, Bangalore and Delhi. Viewers can also win interesting Dark Knight 3D posters by answering a simple question on the UTV Action FB page.
Speaking on the acclaimed movie, Manasi Sapre, Programming Head, UTV Action said, “One of the most celebrated superhero films – The Dark Knight - sees Christian Bale return to the role of Batman and Heath Ledger don the ghoulishly gleeful Joker which won him the well deserved Oscar. Director Christopher Nolan returns with a darker, more powerful and action packed plot in his latest Batman instalment. With extraordinary special effects and talented performances, Dark Knight is an action extravaganza sure to be enjoyed by action aficionados who can now watch the film for the first time in Hindi on Indian television.”
http://www.indiantelevision.com/release/y2k12/jan/janrel30.php
Building up the thrill of the movie is an innovative trade activation which has branded stickers of the malicious Joker’s famed statement – “Why so serious?” – pasted in washrooms across 11 agencies in Mumbai, Bangalore and Delhi. Viewers can also win interesting Dark Knight 3D posters by answering a simple question on the UTV Action FB page.
Speaking on the acclaimed movie, Manasi Sapre, Programming Head, UTV Action said, “One of the most celebrated superhero films – The Dark Knight - sees Christian Bale return to the role of Batman and Heath Ledger don the ghoulishly gleeful Joker which won him the well deserved Oscar. Director Christopher Nolan returns with a darker, more powerful and action packed plot in his latest Batman instalment. With extraordinary special effects and talented performances, Dark Knight is an action extravaganza sure to be enjoyed by action aficionados who can now watch the film for the first time in Hindi on Indian television.”
http://www.indiantelevision.com/release/y2k12/jan/janrel30.php
