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UTV Indiagames launches game for Swayamwar 3: Ratan ka Rishta

Bapun Raz

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MUMBAI: UTV Indiagames has launched an official game for Imagine TV’s reality show, Swayamwar Season 3: Ratan ka Rishta.

This mobile game helps contestants play and try to win the hand of the TV actress Ratan Rajput.


Inspired from the show, the game has five levels: Swayamwar ka Joda, which will test the player’s skill to dress the swayamwar; Dil pe Nishaana, to strike directly at to-be-bride’s heart before the time runs out; Maha Shakti, to test toughness; Ring Golmaal, where the ring will be in a puzzle which will allow the player to reach the final; Shaadi Malaamal, where the to-be-bride will appear in different places in the Haveli and the player has to throw the garland around her neck to win her hand.

Talking about the game, UTV Indiagames COO Samir Bangara said, “Imagine TV’s Swayamvar series has been a hit with audiences since its first season and now with Ratan ka Rishta, the third sequel promises to entertain the masses at every stage. Gamers gravitate towards well-known brands on mobile app stores and so it made imminent sense to design a game for the show. We see a new facet opening up with television based games as well. We have seen fantastic response to the game with record downloads per day since the launch of the show and are confident that it will grow with every episode."





Imagine TV’s Senior Director – Marketing & Communications Nikhil Madhok said, “The Swayamvar brand is very strong amongst the youth, especially since it’s about a young girl finding a groom for herself on her own terms. With the increasing importance of the mobile as an interactive medium amongst the youth, we felt this would be a great way to connect with them.

This game, developed by UTV Indiagames, helps the prospective audience engage with the brand in a fun and entertaining manner and hence delivers our message more effectively.”

http://www.indiantelevision.com/headlines/y2k11/june/june145.php
 
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