UTV to bring SponsoredTweets.com platform to India


8 Jun 2011
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MUMBAI: UTV has partnered with IZEA Holdings Inc to bring IZEA's SponsoredTweets.com platform to India.

UTV will leverage the platform to connect advertisers with IZEA's international celebrities such as Kim Kardashian, Diddy, and Nick Cannon as well as create new monetisation opportunities for the estimated 12 million Twitter users in India.

UTV's roster of Indian celebrities, including Lara Dutta, Mahesh Bhupati, Anurag Kashyap, Rohan Bopanna and Neetu Chandra, will join the site and soon be available for potential Twitter sponsorship opportunities.

IZEA CEO Ted Murphy, "Our goal is to provide sponsorship opportunities to advertisers and social media publishers around the world. I am incredibly excited about our partnership with UTV because IZEA's technology coupled with UTV's expansive reach and celebrity roster offers advertisers an incredible untapped channel and opens up a new market for our company."

Social media continues to see global growth with 1.5 billion visits to social networks per day. From 2010 to 2011 there was an 18 per cent increase in Fortune Global 100 companies using Twitter. The largest growth was in Asia-Pacific corporate Twitter accounts, a 68 per cent year-over-year increase.

UTV SVP Interactive Sameer Pitalwalla said, "In just six months, UTV's ability to monetise digital rights for celebrities has become unparalleled across platforms, be it via voice, video, web and now social media. IZEA's SponsoredTweets.com is the ideal platform for advertisers, celebrities and users to connect and capitalize on their Twitter presence."
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