Vh1 partners Hungama to launch facebook app

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Leading international music channel Vh1 has set foot into the digital space by partnering with Hungama to launch an international streaming facebook application ‘Vh1 Pulse’.

Powered by Hungama, the app will enable over 1.7 million fans of the channel to be in sync with their favourite tracks. Music aficionados can also listen to Vh1’s picks of the best international music. The tracks will be picked by the channel and fans can also create a playlist of their own while also sharing it with their friends.

The main aim of the app is to bring the content to a larger community online and build the community on those platforms.

Speaking with Radioandmusic.com, Hungama Digital Media Entertainment Pvt Ltd Consumer Business & Allied Services COO Siddhartha Roy said, “We have launched several services with Hungama like the IVR service Radio Gaga which has worked well for us. We felt the need to reach out to a larger community online and make music available on that. Thus we brought in our technology and joined hands with them all over again.”

Viacom18 Media Pvt Ltd SVP and GM English Entertainment Ferzad Palia said, “With a fan base of nearly two million ardent music lovers, this cutting addition to the Vh1 India Facebook page is part of our philosophy of ‘Vh1 Everywhere’. Vh1 Pulse powered by Hungama, is a destination where our fans can hang out, listen to their favourite tracks, discover new artistes, chart toppers, create playlists and above all, share with their friends. We’re sure our fans will get hooked on and love the experience.”

Facebook users can access the app by logging on to Vh1 India’s official Facebook page.


Vh1 partners Hungama to launch facebook app | Editorial-News | Radioandmusic.com
 
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