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Viacom 18 puts marketing might behind summer shows across four kids’ channels

Thakur

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MUMBAI: Summer is here and that means it’s that time of the year when channels and brands alike go all out to woo their favourite consumer – the kids!
 
Nickelodeon for one is all set to entertain kids across the country with exciting offerings across its four channels namely Nick, Sonic, Nick Jr. and Teen Nick.
 
Building on its unparalleled leadership story, Nickelodeon has unveiled its detailed plans for the summer, which includes a robust programming line-up along with interactive campaigns on-air, on-ground and online. From power-packed promotions to new shows, new seasons and more, Nickelodeon is geared up to engage kids across age groups this summer.
 
Nick: The undisputed leader of the kids’ genre
 
To consolidate the leadership position, which the channel has been enjoying for the last couple of months, Nick has set the stage for its flagship show Motu Patlu by launching a campaign called ‘Motu Patlu Hero Hunt.’
 
As per the data released by BARC for week 16, Nick maintained the lead with 61,287 GTVTs (Gross Television Viewership in Thousands) followed by Pogo, which had 58,473 GTVTs and Cartoon Network with 39,495 GTVTs.
 
Viacom18 - kids cluster EVP and business head Nina Elavia Jaipuria avers that the channel’s viewership grows by almost 15 per cent during the summer months. “We are making sure that we are out on the front foot entertaining and engaging kids with our best content and best promotions,” she asserts.
 
Keeping in line with the changing and ever evolving preference of children, Jaipuria believes that it is imperative to understand the current fads and trends in the kids’ space.

http://www.indiantelevision.com/television/tv-channels/kids/viacom-18-puts-marketing-might-behind-summer-shows-across-four-kids-channels-150505
 
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