Viacom18 to launch Hindi music channel MTV Beats

  • Thread starter Ritesh
  • Start date
  • Replies: Replies 28
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rtz2042 said:
Ya, may be you are right bro. Article seems to be bit confusing. Let's see. I personally like Mtv Indies channel and would be great if ADTV could add the HD version of it.

Even I wish MTV Indies continue. Used to watch it a lot when it was initially launched.
 
Hope so......
and also they are saying that they will concentrat both rural and urban market.
 
Can someone explain me these confusing lines:

"We will now be offering 3 differentiated experiences from brand MTV – while the flagship channel will be focused on youth and branded content and MTV Indies will continue to cater to the indie subculture, now, on the digital platform; MTV Beats, our first 24X7 Hindi music channel, will replace MTV Indies on air,"

==========

Is MTV Beats replacing mtv Indies, or will Indies continue :huh
 
shawl_who said:
Can someone explain me these confusing lines:

"We will now be offering 3 differentiated experiences from brand MTV – while the flagship channel will be focused on youth and branded content and MTV Indies will continue to cater to the indie subculture, now, on the digital platform; MTV Beats, our first 24X7 Hindi music channel, will replace MTV Indies on air,"

==========

Is MTV Beats replacing mtv Indies, or will Indies continue :huh

Bro, seems like Indies will continue only on digital platform and Beats will replace it on air, i.e. cable & dth. Will have to wait for actual thing to know.
 
Indications are that Indies is dead. Tweets from 1 employees and 1 former employee of MTV Indies:

Nikhil Udupa
Head of Content | Programming | A&R at MTV Indies, Viacom18 Media Private Limited

RIP @pepsimtvindies . It's fitting that your obituary was hidden under the launch of a new Bollywood channel.

https://twitter.com/greyoceanblues/status/773520928873582593

-------------------

Bobin James
Former Associate Director and Head of Programming, Talent and Artist Relations, Editorial, MTV Indies
Indies is dead. Long live Indies.

This channel was like a baby of mine - so can't say it doesn't hurt.

https://twitter.com/Bobin_James/status/773500537140547584
 
iphifi said:
Indications are that Indies is dead. Tweets from 1 employees and 1 former employee of MTV Indies:

Nikhil Udupa
Head of Content | Programming | A&R at MTV Indies, Viacom18 Media Private Limited

RIP @pepsimtvindies . It's fitting that your obituary was hidden under the launch of a new Bollywood channel.

https://twitter.com/greyoceanblues/status/773520928873582593

-------------------

Bobin James
Former Associate Director and Head of Programming, Talent and Artist Relations, Editorial, MTV Indies
Indies is dead. Long live Indies.

This channel was like a baby of mine - so can't say it doesn't hurt.

https://twitter.com/Bobin_James/status/773500537140547584

This is really sad. I wonder what will happen to my subscription as i have opted this channel on ala carte basis.
 
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