Viacom18 to launch new channel Rishtey in UK

[Bapun]

Indiantelevision.com Team

(30 August 2012 12:40 pm)

MUMBAI: Viacom18 is soon launching its new channel – Rishtey.

To be launched in UK first by IndiaCast, Rishtey promises to offer ‘variety entertainment’ showcasing content from a spectrum of genres including format shows, fiction, music, news and more.

Rishtey will be the latest addition to the Viacom18 bouquet of channels that currently includes six entertainment channels - MTV, Nickelodeon, Vh1, Colors, Sonic, Comedy Central and film business, Viacom18 Motion Pictures.


It will be Viacom18’s second channel in the mass Hindi entertainment space after its flagship channel Colors which launched in July 2008.

Rishtey will be a free-to-air (FTA) channel and a part of the Colors’ family.

Viacom18 group CEO Sudhanshu Vats said, “While we have a horizontal presence across television entertainment, with the launch of Rishtey, we now begin the phase of strengthening our presence in each vertical as well.”

Colors CEO Raj Nayak added, “With ‘Rishtey’ we intend to create a new category within the general entertainment space, and given the rich mine of content within the Viacom18 Group, we’re confident of ‘Rishtey’ resonating well with both – viewers as well as advertisers.”

IndiaCast COO Gaurav Gandhi said “Rishtey offers a wide range of variety entertainment programming that will engage, entertain and delight the South Asian audiences in the UK. As a free-to-air service, Rishtey perfectly complements our flagship brand Colors, by reaching out to a much wider audience base and giving them a taste of our much loved programming"