Viacom18 to launch three regional HD channels (Launched Now)

Thakur

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Viacom18 to launch three regional HD channels

Broadcasters have identified high-definition (HD) channels as the next big growth area to explore. With Star India launching regional-language HD channels, other networks too do not seem inclined to be left behind in the game.

Now Viacom18 is planning to launch HD variants of its regional GECs—Colors Marathi, Colors Bangla and Colors Kannada.

The company, which received five new TV channels licences in January, also applied to the Ministry of Information & Broadcasting (MIB) for renaming three licences to Colors Marathi HD, Colors Bangla HD and Colors Kannada HD. It got the approval for the same in March.

The network had earlier received the licences under the names Playlist, Supersonic and Back to School.

Currently, the broadcaster has five HD channels, namely Colors HD, Colors Infinity HD, MTV Indies HD, Vh1 HD and Comedy Central HD.

The HD bouquet will expand to eight with the launch of three regional HD channels.

Star India is all set to launch two Bengali HD channels—Star Jalsha HD and Jalsha Movies HD—on 14 April.

Next in line is Marathi GEC Star Pravah HD, which is most likely to launch on 2 May.


The broadcaster is also launching HD versions of Telugu GEC Maa TV, Telugu movie channel Maa Movies and Tamil GEC Star Vijay HD.

Last year, it had launched the HD version of Malayalam GEC Asianet.

As per FICCI-KPMG report 2016, HD channels are contributing significantly to ad revenue growth for some broadcasters.

The report noted that HD channels were initially offered as premium ad-free channels and were completely dependent on subscription revenues.

Read more at: http://www.televisionpost.com/television/viacom18-to-launch-three-regional-hd-channels/ | TelevisionPost.com
 

sudheep

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Re: Viacom18 to launch three regional HD channels

So more Regional HD chnls are on the way.Good share bro .tup
 

Optimus_Prime

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RE: Viacom18 to launch three regional HD channels

when they expected to come?
I think maybe at the time of Diwali...
 

shawl_who

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RE: Viacom18 to launch three regional HD channels

Pravah hd on 2nd may :k
 

vishwapremi

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RE: Viacom18 to launch three regional HD channels

Good move from viacom 18
 

Rushil

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RE: Viacom18 to launch three regional HD channels

so late from viacom :dodgy

they are launching so late :s atleast they should give exclusive preview in tata sky till launch :( :shy
 

vishwapremi

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RE: Viacom18 to launch three regional HD channels

2016 - 17 is going to see hd revolution in India
 

vishwapremi

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RE: Viacom18 to launch three regional HD channels

What happened to mtv hd.... does viacom 18 launch it this year or not
 

prasad1979

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RE: Viacom18 to launch three regional HD channels

vishwapremi said:
2016 - 17 is going to see hd revolution in India
True. I hope this results in reduction of prices of HD channels / pack in DTH industry.
 

Anup Tiwari

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RE: Viacom18 to launch three regional HD channels

hope HD price decrease after many channels start.
 
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