Breaking Wavemaker India retains Tata Sky media mandate

Amit1079

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MUMBAI: Wavemaker, GroupM’s new billion-dollar revenue, media, content, and technology agency created from the merger of Maxus and MEC, has retained the media duties for direct to home (DTH) operator Tata Sky.

Maxus (now part of Wavemaker) has been the media agency on record ever since the DTH service provider launched its operations in India in 2006.

“I am grateful to Tata Sky team for selecting us as their strategic media partners right from the start of their launch in India. Associating with Tata Sky for over a decade now has been an enriching experience for all of us. Tata Sky is one of our oldest client partners in India and we are extremely happy to continue our relationship with them. We are excited about our new global framework – ‘Rapid Growth Planning’ which will help Tata Sky in identifying growth opportunities and help in further strengthening the brand,” said Wavemaker South Asia MD Kartik Sharma.
Wavemaker India retains Tata Sky media mandate
 
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