Dileep Kumar
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Through an association with renowned designers Shantanu and Nikhil and Brinda Miller, one of the most celebrated artists in the country, Himalayan, the natural mineral water brand from the NourishCo portfolio, will present a collection and a customized art piece respectively, at Lakmé Fashion Week Winter/Festive 2014 scheduled for August 2014. They would also be launching a new variant of the water brand, Sparkling Himalayan at the platform.
speaks to Harsh Rai, CEO & Managing Director, NourishCo Beverages, India about this collaboration and other marketing plans for the brand. “Following the success of our association with the Lakme Fashion Week in the past, we have elevated this partnership by tying up with not just designers but also with an acclaimed artist. The brand positioning of Himalayan’s ‘Live Natural Couture’ found immediate resonance with sensibilities of this latest collection by Shantanu & Nikhil. The collection has been inspired by the beauty, fluidity, and grace of water and the purity of the majestic Himalayas,” says Rai.
Where does brand Himalayan stand in the Indian market today?
As Indians we love our tastes and Himalayan natural mineral water, draws that particular taste from the source which is the Himalayas and the organic minerals which happen to be only found at Himalayas. There is a growing awareness among the Indian diaspora around the kind of products we consume, and anything which is natural and organic has started having increased value for the consumer today. Himalayan, which is very natural because it is untouched, pristine and pure, falls exactly in line with that.
Tell us more about the collaboration and your marketing activities planned around it…
Lakme Fashion Week (LFW) is something that we have been associated with for last five years or so. Himalayan, the leading brand in natural mineral water and LFW, the most iconic fashion event in India, both stand for something contemporary, modern, and we thought of continuing this association but in a slightly different manner. We are associating with Shantanu & Nikhil, and Brinda Miller, who are among the most renowned artists in the country. We will also be launching a new product variant during the LFW.
If we don’t build our accessibility for the consumer by being there in more and more markets, it doesn’t work. We have now spread the brand and we are accessible in 59 top Indian cities. For a natural mineral water, this is the first of its kind. We have plans to continue adding on more cities, and during the course of the year we will expand it to around 75 cities.
We always look forward to bringing the best message to our core consumers, and that is what we will be doing in this particular event.
Read More:-http://www.exchange4media.mobi/Story.aspx?news_id=56740§ion_id=3
speaks to Harsh Rai, CEO & Managing Director, NourishCo Beverages, India about this collaboration and other marketing plans for the brand. “Following the success of our association with the Lakme Fashion Week in the past, we have elevated this partnership by tying up with not just designers but also with an acclaimed artist. The brand positioning of Himalayan’s ‘Live Natural Couture’ found immediate resonance with sensibilities of this latest collection by Shantanu & Nikhil. The collection has been inspired by the beauty, fluidity, and grace of water and the purity of the majestic Himalayas,” says Rai.
Where does brand Himalayan stand in the Indian market today?
As Indians we love our tastes and Himalayan natural mineral water, draws that particular taste from the source which is the Himalayas and the organic minerals which happen to be only found at Himalayas. There is a growing awareness among the Indian diaspora around the kind of products we consume, and anything which is natural and organic has started having increased value for the consumer today. Himalayan, which is very natural because it is untouched, pristine and pure, falls exactly in line with that.
Tell us more about the collaboration and your marketing activities planned around it…
Lakme Fashion Week (LFW) is something that we have been associated with for last five years or so. Himalayan, the leading brand in natural mineral water and LFW, the most iconic fashion event in India, both stand for something contemporary, modern, and we thought of continuing this association but in a slightly different manner. We are associating with Shantanu & Nikhil, and Brinda Miller, who are among the most renowned artists in the country. We will also be launching a new product variant during the LFW.
If we don’t build our accessibility for the consumer by being there in more and more markets, it doesn’t work. We have now spread the brand and we are accessible in 59 top Indian cities. For a natural mineral water, this is the first of its kind. We have plans to continue adding on more cities, and during the course of the year we will expand it to around 75 cities.
We always look forward to bringing the best message to our core consumers, and that is what we will be doing in this particular event.
Read More:-http://www.exchange4media.mobi/Story.aspx?news_id=56740§ion_id=3
