They will only shut down when Disney Star is ready to launch all the promised new channels. They had the guts to launch Pravah Picture and Star Kiran. What is stopping them from killing off these ICU patients? Besides, I am also waiting for the UTV brand to disappear.
Dada, already discussed about the reason many times earlier in the forum so there is a valid concern / factor holding back launch of new channels.
Star/disney might as well continue having a English GEC with ravamped content strategy