Discussion Why does Zee shows up at sporting rights auctions?

Why is it in the name of Zee and not Sony since the sports channels are with the latter? Will the sports channels be transferred back to Zee after the merger?
 
UAE International league Zee airing only on Zee's movie channels, now Zee got ICC events from 2024 Rights still they have so much time decide merge should continue or cancel with Sony.
Don't think so
They r already listed in SEBI as a single company
So at that point not possible to return back
 
Don't think so
They r already listed in SEBI as a single company
So at that point not possible to return back
Maybe but they got rights to air only on Zee Network, if they share Rights with Sony then they will loose huge money and Rights too.
 
Why is it in the name of Zee and not Sony since the sports channels are with the latter? Will the sports channels be transferred back to Zee after the merger?
After zee took over rights Sony sports waiting for merger complete and zee + Sony sports channel launch
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