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Discussion Why isn't Sony airing Community Sheild in Hindi,Tamil and Telugu?

iDJ

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Since colonial import Cricket is airing on Sony Six, Sony Ten 2 and Sony Ten 3. Why isn't Sony utilising Sony Ten 1 who has all 4 English, Hindi, Tamil and Telugu feed to air football?

Saturday is the day when league football returns in country. Why aren't the broadcasters airing in our native language?

Even Sony Ten 2 can have more feeds like Bengali and Malayalam. Why are we leaving out the non English speakers? Just remember two months back when same Sony was airing EURO 2020 in a former British colony with huge appetite for colonial import Cricket. 61 million viewers tuned in to enjoy biggest football event of the year.

 
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