Zee Bangla: Looking at fiction to break Star Jalsha’s dominance

[Thakur]

For Zee Entertainment Enterprises Ltd (ZEEL), West Bengal and Maharashtra have many similarities. For instance, both are big regional markets for the broadcaster, its channels have seen rise and fall in both, and leading the channels in both the markets is Sharada Sunder, EVP of regional channels at ZEEL. However, there is one big difference: While Zee Marathi has become the dominant player in Maharashtra, West Bengal is a duopoly market where Zee Bangla lags behind Star Jalsha with a considerable gap. And even though Zee Bangla, a channel completing 16 years this September, has made a strong name in the non-fiction space, it is fiction where Sunder’s focus is concentrated. Her aim is clear—to take the channel to the numero uno position, which it once enjoyed before the advent of Star Jalsha. Programming strategy “Our USP in Bengal was our non-fiction. So we focused on it first and built that piece. We started building a lot of brand value through great non-fiction shows like ‘Dadagiri’, ‘Mirakkel, ‘Saregamapa’ and ‘Dance Bangla Dance’,” says Sunder. “For the past few years, I have been trying to build fiction as well. It’s not easy to change viewers’ fiction habits and it takes a lot of effort.”

Read more at: 

http://www.televisionpost.com/special-reports/zee-bangla-looking-at-fiction-to-break-star-jalshas-dominance/

 

[Bishnu15]

Zee Bangla much better tan Star Jalsha.

 

[Chinmay Kore]

In Marathi no one can beat Zee Marathi

 

[Rushil]

In Marathi no one can beat Zee Marathi

yep their shows also quite good :tup

and some shows like Aamhi Saare Khavayye like I am seeing from my childhood :lol :shy

 

[Bishnu15]

In Zee Bangla you can get fiction shows like Dadagiri, Sa Re Ga Ma Pa, Dance Bangla Dance, Detective 2015, Didi No.1, Banglar Shera Poribar etc. Recently Goyenda Ginni coming soon on Zee Bangla. You also get shows like Rashi Tar Nam, Agnipariksha etc. But in Star Jalsha only serials............

 

[Chinmay Kore]

yep their shows also quite good :tup

and some shows like Aamhi Saare Khavayye like I am seeing from my childhood :lol :shy

I also :shy

 

[santosh]

COlors marathi is best

yep their shows also quite good :tup

and some shows like Aamhi Saare Khavayye like I am seeing from my childhood :lol :shy

 

[Prasanna]

Ya in Marathi , Zee Marathi always no1 also Zee Talkies no.2....

 

[Bishnu15]

Santhosa bro you quoted Rushil's bro's post but did not make any comment on it.

 

[santosh]

Santhosa bro you quoted Rushil's bro's post but did not make any comment on it.

Check it properly ... my quote is above that quotation .. I said that colors marathi was best