• Welcome to DreamDTH Forums
    An online community for the television enthusiasts!
    Log in or Register

Zee Cafe brings 3 of America's biggest reality shows

Rushil

Contributor
Joined
7 Oct 2013
Messages
14,350
Reaction score
12,543
MUMBAI: The viewers of Zee Café will become a witness to three of America’s highest rated reality series. The channel has signed an exclusive deal with Freemantle Media to bring the latest and multiple seasons of American Idol, America’s Got Talent and The X Factor to India.

Come 19 March, Zee Café will air the 13th season of American Idol that starts in the US from 15 January with a revamped judging panel. While Keith Urban will return for the second time on the judging panel; Mariah Carey, Nicki Minaj and Randy Jackson have been replaced by Harry Connick Jr. and Jennifer Lopez. Ryan Seacrest will return as the host. The last edition of the show was often in the midst of controversies because of the constant cold war between Mariah Carey and Nicki Minaj.

Interestingly, the finale of the show will be aired live on the channel along with US (Zee Café plans to catch up with US by airing the show on weekdays regularly) and soon after that the channel will air the 8th season of America’s Got Talent. Joining actor Howie Mendel and radio personality Howard Stern at the judges panel this year would be supermodel and host of Project Runway, Heidi Klum, along with former Spice Girls member Melanie Brown (aka Mel B), replacing Sharon Osbourne.

And that’s not all! Following America’s Got Talent would be airing of The X Factor towards the end of the year. The X Factor judges panel will include Simon Cowell, singer and actress Paulina Rubio, former Destiny’s Child member Kelly Rowland and songstress Demi Lovato.

Zee Café EVP and business head Anurag Bedi, said, “We believe in bringing the best and the latest content to our viewers. These shows are synonymous with entertainment and unarguably amongst the biggest reality shows on television. Having seen the affinity the audience here has for reality shows, we are confident that these shows will be amongst the biggest shows of 2014 and will strengthen Zee Cafe’s leadership position in the English entertainment genre”.

Bedi thinks that these shows already have a huge fan following in India, considering the local adaptations on Hindi GECs have worked really well. However, it’s the channel’s marketing initiatives that would work in its favour, says Bedi, who is undeterred by the fact that the previous seasons of these shows were aired on different networks. While American Idol previously aired on two different channels in India – Star World (2004-2011) and Big CBS channels (2012-2013), X Factor aired on the Big CBS channels and America’s Got Talent was aired on VH1. Bedi said, “How a show does on one platform may be very different from how it will perform on another. The content itself is of par excellence and the buzz that we create will definitely bring in viewership. We will bring in appointment viewing with these shows.”

Fremantle Media EVP of sales & distribution Asia Ganesh Rajaram, said: “These shows have become a global phenomenon, engaging audiences all over the world because of its ability to attract amazingly talented hopefuls with brilliant stories to tell. We’re delighted that Indian audiences will get to enjoy these shows on Zee Café.”

Given the magnanimous reach of these shows already all around the world, the marketing strategies have been decisively planned. “Considering that these shows will be amongst our tent pole properties for this year, we will take an aggressive 360 degree marketing approach to promote them,” says Bedi, also adding that the shows will be aired in the prime-time slot and will target the young urban youth. “9 pm has a very high PUT among the TG 15-24 who is the viewer of this content. We are confident it will do well at this time band,” he remarks.

While Bedi didn’t divulge any details about the sponsors on board for the shows, considering the popularity of the shows some interesting deals are to be finalised.

The fans of these English reality shows have seriously something interesting to look forward to!

Zee Cafe brings 3 of America's biggest reality shows | indiantelevision
 

shawl_who

Contributor
Joined
7 Nov 2012
Messages
19,092
Reaction score
17,972
wow... this is news !! :skd

Really, with all these 3 shows, ZCafe's viewership will increase by leaps n bounds. :tup
 

NinadG

Registered
Joined
22 Sep 2013
Messages
2,141
Reaction score
323
Its good that Zee café will be broadcasting latest shows & live finale, gradually we can view many latest serials & shows on diferent channels.
 

Gssran

Contributor
Joined
4 Feb 2012
Messages
20,070
Reaction score
40,796
Agree Shwal bro, all there are must watched.
 

geekvishal

Banned
Joined
5 Oct 2012
Messages
1,764
Reaction score
394
What will Star World Premier HD do? Only telecast series? They should experiment with some of reality shows as well.
 

piinku1

Contributor
Joined
26 Mar 2012
Messages
2,375
Reaction score
1,136
so they will take all3 shows of big cb prime.:lol
 

NinadG

Registered
Joined
22 Sep 2013
Messages
2,141
Reaction score
323
BTW any idea who is the leader in eng GIC or is there any TRP/GIC rating available for these channels?
 
Thread starter Similar threads Forum Replies Date
DreamDTH.com Article Zee Cafe brings ‘Dance With Me’ this festive season DreamDTH Articles Discussions 0
DreamDTH.com Article Zee Café brings all-time hits with Cafe Film Club DreamDTH Articles Discussions 0
DreamDTH.com Article Zee Cafe brings the ultimate sitcom of the 60s – ‘I Dream Of Jeannie’ DreamDTH Articles Discussions 0
DreamDTH.com Article Zee Cafe to premiere ‘The 100 Season 7’ this Wednesday DreamDTH Articles Discussions 0
DreamDTH.com Article Zee Cafe to premiere ‘The Drew Barrymore Show’ tomorrow DreamDTH Articles Discussions 0
DreamDTH.com Article Zee Cafe to premiere ‘Tough As Nails’ tonight DreamDTH Articles Discussions 0
DreamDTH.com Article Zee Cafe to premiere The Comey Rule this Tuesday DreamDTH Articles Discussions 0
DreamDTH.com Article Zee Cafe to air Season 2 of A Million Little Things Airs this Monday DreamDTH Articles Discussions 0
DreamDTH.com Article The Late Late Show Season 6 with James Corden returns on Zee Cafe DreamDTH Articles Discussions 0
DreamDTH.com Article Psychotic Thriller ‘The Lodge’ to premiere on &flix, &PrivéHD and Zee Cafe DreamDTH Articles Discussions 0
DreamDTH.com Article Zee Cafe premieres Penny Dreadful: City Of Angels this Friday DreamDTH Articles Discussions 0
DreamDTH.com Article Zee Cafe premiers drama thriller series ‘Evil’ on weeknights at 10 DreamDTH Articles Discussions 0
DreamDTH.com Article Zee Cafe to air thrilling mystery ‘Nancy Drew’ starting this Thursday DreamDTH Articles Discussions 0
DreamDTH.com Article Watch Seinfeld on Zee Cafe this May at 7 PM on Weeknights DreamDTH Articles Discussions 0
DJ Roy Good News Zee Cafe to air Seinfeld TV Shows & Programs 7
DreamDTH.com Article Zee Cafe to rerun Look Who’s Talking with Niranjan and Starry nights 2.OH! DreamDTH Articles Discussions 0
somnath chakraborty Good News Zee Cafe Celebrate 20th Anniversary TV Channels News 5
DreamDTH.com Article Zee Cafe launches weeknights block ‘Greatest Of All Time’ starting January 6, 2020, at 10 PM DreamDTH Articles Discussions 0
Sreerag s aithy Breaking Zee prime tamil pack available Zee cinema,Zee Cafe etc.. d2h (formerly Videocon d2h) 9
M Sad News ZEE CAFE HD Showing Services Will Resume Soon In ADTV Airtel Digital TV HD 4
Praks DDF Exclusive Logo resolution of Zee TV & Zee Cafe changed to 16:9 TV Channels News 1
Shubh Breaking ZEEL to bring Zee Café under ‘&’ brand by rebranding it as "&Cafe" TV Channels News 4
Gssran Breaking "Zee Cafe HD" Started From IS20 Intelsat Updates 1
M.J.Sadiq DTH Updates D2H Cinema HD and Zee Cafe HD TP slots changed. d2h HD 7
Navi08 DTH Updates Zee Cafe HD Lcn no. Changed Sun Direct HD 4

Similar threads

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock