Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
MUMBAI: This Women's Day, Zee Cinema will give viewers a glimpse of Bollywood without its Heroines in a new digital campaign.
In a male dominated industry, Zee Cinema offers a glimpse into what Bollywood would be without the presence of female protagonists #BollywoodWithoutWomen!
As the International Women's Day on 8 March dawns upon us, Zee Cinema has decided to commemorate the presence of women in true Bollywood styel. Via the digital campaign titled #BollywoodWithoutWomen, the channel will be sharing creative memes highlighting a "World without Jodha, Simran, and even Humpty Sharma's Dulhania.”
With each creative encompassing four elements - the Zee Cinema logo unit, the Bollywood character who is without his lady love, the hashtag #BollywoodWithoutWomen and the key creative copy, the campaign will last for two days (8 - 9 March, 2015) on the channel's Facebook and Twitter pages.
http://www.indiantelevision.com/television/tv-channels/movie-channels/zee-cinema-unveils-digital-campaign-for-women-s-day-150305
In a male dominated industry, Zee Cinema offers a glimpse into what Bollywood would be without the presence of female protagonists #BollywoodWithoutWomen!
As the International Women's Day on 8 March dawns upon us, Zee Cinema has decided to commemorate the presence of women in true Bollywood styel. Via the digital campaign titled #BollywoodWithoutWomen, the channel will be sharing creative memes highlighting a "World without Jodha, Simran, and even Humpty Sharma's Dulhania.”
With each creative encompassing four elements - the Zee Cinema logo unit, the Bollywood character who is without his lady love, the hashtag #BollywoodWithoutWomen and the key creative copy, the campaign will last for two days (8 - 9 March, 2015) on the channel's Facebook and Twitter pages.
http://www.indiantelevision.com/television/tv-channels/movie-channels/zee-cinema-unveils-digital-campaign-for-women-s-day-150305
