Mudasir 4K
Contributor
- Joined
- 25 Dec 2012
- Messages
- 2,357
- Reaction score
- 1,750
Zee Entertainment
Enterprise (Zeel) seems to be making
all the efforts to make its presence
felt across the world. It was just a
few weeks ago that we reported the
launch of a Bollywood channel, Zee
Bioskop in Indonesia. Now, the
Network taking a step further in the
region has announced the opening
of its office in Jakarta and
appointment of Maria Liza Ginting as
Indonesia country head.
While Zee Bioskop would air
Bollywood blockbusters in the local
language – Bahasa; another channel
– Veria Living Channel launched by
the Network will be one of the first
wellness content channels in the
region.
Zeel chairman Subhash Chandra
said: “Indonesia and India share a
lot of similarities when it comes to
culture, values and entertainment
appetite, in addition to being
maritime neighbours. Indonesia is
economically one of the fastest
growing market with huge potential
for Pay TV growth. I am confident
these launches will flag off a new
beginning for our venture and
relationship between the two
countries.”
Speaking at the press conference in
Indonesia, Zeel business head – Asia
pacific Sushruta Samanta said:
“During the focused group research,
we were amazed to see the massive
response for our Bollywood content.
Zeel holds the largest Bollywood
library, which will aid Zee Bioskop in
setting new records in the
viewership trend. Indonesia is
definitely a key market for our APAC
expansion plan and opening of
Indonesia office is a first step
towards that direction.”
“Liza brings with her a rich
experience across content
acquisition and distribution and has
a great understanding of local
audience behavior. We welcome Liza
to the Zee family and I am sure that
she will take the business to new
heights,” Samanta further added.
Ginting remarked: “I am very proud
to be a part of this prestigious
Group and being instrumental in
bringing this much-awaited
entertainment channel of
international standard, specifically
customised for local audience. The
initial response from our
distribution partners has been very
positive and I am sure the channel
will live up to its tagline - Bollywood
Banget!!! (Truly Bollywood).”
Veria Living Channel which was
launched in 2007 is currently
available on satellite Apstar 7, will
also be available in Indonesia for
distribution. Its programming will
cover a wide range including health,
wellness and fitness shows bringing
balance to modern living like
Naturally Delicious, The Sweet Truth,
Workout From Within , Rock Your
Yoga , Model Guru Cameron , What
Would Julienna Do? and The Genesis
of Healing .
Zee Bioskop, a 24/7 Bollywood
channel will showcase movies across
all eras starring India’s most
popular. The channel will also have
programming line-up with shows –
Gelitik Senin, Selasa Tak Gentar,
Kencan Bintang, Legendaris , Sinema
Rasa Sayang , Sinema Perdana Jumat
and Blockbuster Akhir Pekan.
www.indiantelevision.com/zee-entertainment-enters-indonesian-market-140130
Enterprise (Zeel) seems to be making
all the efforts to make its presence
felt across the world. It was just a
few weeks ago that we reported the
launch of a Bollywood channel, Zee
Bioskop in Indonesia. Now, the
Network taking a step further in the
region has announced the opening
of its office in Jakarta and
appointment of Maria Liza Ginting as
Indonesia country head.
While Zee Bioskop would air
Bollywood blockbusters in the local
language – Bahasa; another channel
– Veria Living Channel launched by
the Network will be one of the first
wellness content channels in the
region.
Zeel chairman Subhash Chandra
said: “Indonesia and India share a
lot of similarities when it comes to
culture, values and entertainment
appetite, in addition to being
maritime neighbours. Indonesia is
economically one of the fastest
growing market with huge potential
for Pay TV growth. I am confident
these launches will flag off a new
beginning for our venture and
relationship between the two
countries.”
Speaking at the press conference in
Indonesia, Zeel business head – Asia
pacific Sushruta Samanta said:
“During the focused group research,
we were amazed to see the massive
response for our Bollywood content.
Zeel holds the largest Bollywood
library, which will aid Zee Bioskop in
setting new records in the
viewership trend. Indonesia is
definitely a key market for our APAC
expansion plan and opening of
Indonesia office is a first step
towards that direction.”
“Liza brings with her a rich
experience across content
acquisition and distribution and has
a great understanding of local
audience behavior. We welcome Liza
to the Zee family and I am sure that
she will take the business to new
heights,” Samanta further added.
Ginting remarked: “I am very proud
to be a part of this prestigious
Group and being instrumental in
bringing this much-awaited
entertainment channel of
international standard, specifically
customised for local audience. The
initial response from our
distribution partners has been very
positive and I am sure the channel
will live up to its tagline - Bollywood
Banget!!! (Truly Bollywood).”
Veria Living Channel which was
launched in 2007 is currently
available on satellite Apstar 7, will
also be available in Indonesia for
distribution. Its programming will
cover a wide range including health,
wellness and fitness shows bringing
balance to modern living like
Naturally Delicious, The Sweet Truth,
Workout From Within , Rock Your
Yoga , Model Guru Cameron , What
Would Julienna Do? and The Genesis
of Healing .
Zee Bioskop, a 24/7 Bollywood
channel will showcase movies across
all eras starring India’s most
popular. The channel will also have
programming line-up with shows –
Gelitik Senin, Selasa Tak Gentar,
Kencan Bintang, Legendaris , Sinema
Rasa Sayang , Sinema Perdana Jumat
and Blockbuster Akhir Pekan.
www.indiantelevision.com/zee-entertainment-enters-indonesian-market-140130
