ZEE revamps music channel ZETC in India

[JitendraKumar]

ZETC, the sister channel of Zing, has been revamped with a complete Bollywood twist. The new graphics reflects the culture of today’s youth. The renewed look of the channel promises to provide viewers with the latest Bollywood music and shows along with the hot trending topics in the ever happening tinsel town.

The new logo of ZETC presents a more youthful and energetic feel to the channel with a play on vibrant rainbow colors through animation. The tagline Youth Music Café of the channel which is an extension of the new brand ideology will help young viewers to identify and relate to the programming on a personal level.

As a part of the revamp strategy, the channel will see several additions on the programming front. Iconic characters of Hindi cinema will be brought to life in entertaining parody forms along with the music, film reviews and juicy filmy gossip. Highpoints of the programming will be exclusive a talk show hosted by renowned trade analyst Komal Nahta and the Bollywoood Business Awards. The talk show will cover the latest developments in the film industry including new releases, interviews, box-office collections, the emerging trends and future forecasts. To top it all, ZETC Bollywoood Business Awards will continue to be the only award function in the country which identifies and honors winners purely based on their box office success. The award stands for an unbiased and commercial success-oriented metric system without the involvement of a jury.

ZEE revamps music channel ZETC in India | BizAsia UK | The UK's only Asian media news site