Also if you people remember Sony used to have a small logo of S with RGB color.
No text anywhere..by seeing that logo people used to understand it's Sony channel! Small ,powerful and non intrusive icon
Channels and service providers are placing their logos at their will and fancy causing a lot of inconvenience to viewers. They should follow a standard uniform practice in placing their logos either at top left or at top right with a specific size and transperancy.
Bottom left and right places should be left free so that logos wil not eclipse the news scrolls and score cards.