Zee has 5 Marathi channels (Marathi+HD, Talkies+HD, Yuva, Vajwa and now Zabardast, not to mention Zee 24 Taas) whereas Star and Viacom18 have nothing other than their main GECs. Zee is giving too much attention to Maharashtra compared to Hindi and other markets, whereas there is no major Marathi movie channel from any other network. Shemaroo MarathiBana does not count. This is simply strange logic from Zee.
May be after launch they will change channel name of Zee Zabardast to Zee Chitramandir. Because in RIO the channel code shown as ZCHTR. So i conclude that these new channel will be renamed to Zee Chitramandir. Because all other channels codes in RIO is abrivation of the channel name. E.g. Zee Talkies is ZTALK, Zee Cinema is ZCNMA