Zee has 5 Marathi channels (Marathi+HD, Talkies+HD, Yuva, Vajwa and now Zabardast, not to mention Zee 24 Taas) whereas Star and Viacom18 have nothing other than their main GECs. Zee is giving too much attention to Maharashtra compared to Hindi and other markets, whereas there is no major Marathi movie channel from any other network. Shemaroo MarathiBana does not count. This is simply strange logic from Zee.