ZEEL Announces The Biggest Global Awards Event

[JitendraKumar1]

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9th January, Mumbai:Having drawn an unparalleled vote count of over4.5 Million votesfrom across the globe last year, the'World's Biggest Viewers' Choice Awards' - 'Zee Cine Awards'is back! Showcased on Zee Entertainment Enterprises Ltd (ZEEL), one of India's leading television, media and entertainment conglomerates, 'Zee Cine Awards' is its biggest worldwide property. The votes cut across an extremely expansive universe of ZEE's channels that entertain over 700+ million viewers across 169 countries, and represent the unanimous voice of a global audience. After creating a worldwide footprint for the Indian film industry across destinations like Macau, Singapore, London, Mauritius and Dubai,Mr Punit Goenka, ZEEL Managing Director and CEOand superstarShah Rukh Khanannounced that the 14th edition of 'Zee Cine Awards' will be held in Mumbai and telecast simultaneously on Zee TV,Zee Anmol and Zee Tamizh on 23rd February.
Through its strong presence worldwide, the annual extravaganza 'Zee Cine Awards', is one of the most prestigious award ceremonies recognizing excellence in the Indian film industry. With the previous edition of the awards clocking in an impressive 7105 TVTs, the property remains the highest rated film awards show on television. Post its premiere on Zee TV, Zee Anmol and Zee Tamizh, the grand awards show will also be multicast on other ZEE channels including Zee Café for the very first time.
Bollywood Badshah Shah Rukh Khan further announced that he will beexclusivelyperforming at 'Lux Cozi Zee Cine Awards' this year! So, if there's a one-stop shop for viewers to experience the cult popularity of 'Chennai Express' and the frenzy of 'Lungi Dance' LIVE, it will only be on 'Lux Cozi Zee Cine Awards 2014'.
Always recognized by advertisers for its immense value and credibility, 'Luz Cozi Zee Cine Awards 2014' being a network property will make it more of a preferred choice for them. It will give an opportunity for more advertisers to reach out to different target audiences in various categories, including regional, English, mass and the niche channels from ZEE's cluster. The Hindi cinema fraternity has also taken into cognizance the advantages of partnering with the esteemed property and for the first time, the Neeraj Pandey scripted film,'Total Siyapaa'starring Ali Zafar and Yami Gautam has entered into a tie-up with 'Zee Cine Awards' 2014 and interesting initiatives on this front will shortly be announced.
Mr Punit Goenka, ZEEL Managing Director and CEO,said, “I'm pleased to announce that the 14th edition of 'Zee Cine Awards' will be held in Mumbai. Year on year, Zee Cine Awards is a property with growing global reach and audience share. Zee Media and ETC from within our network will be our media partner and Bollywood partner respectively. The success of 'Zee Cine Awards' over the years makes it an indispensable component of every advertisers' media mix and this year, they will further leverage it across the network's varied channels. Shah Rukh has been an integral part of every edition of 'Zee Cine Awards' over the years. We're extremely glad that we will have Shah Rukh perform exclusively and only at 'Zee Cine Awards' this year.”
“Every year the talent recognised by our viewers continues to inspire us with the depth and richness that the Hindi film fraternity represents. We will support extraordinary new films who need a platform like the 'Zee Cine Awards' to showcase it to the industry, and that's why we are so pleased to support 'Total Siyapaa'. We are looking forward to celebrating their achievements in a fittingly glamorous way at the Awards,” he adds.
Staying true to its proposition of'Haq Hai Aapka', 'Lux Cozi Zee Cine Awards 2014' will declare its list of nominations across popular categories and a transparent, hassle-free voting mechanism that will pass the baton of selecting the Best Actor, Best Film, etc to where it truly belongs … in the hands of its loyal audience! So get ready for the biggest Bollywood awards night with the dazzle of the most glamorous stars walking the red carpet in their inimitable style, rib-tickling gags and spoofs by the witty celebrity hosts, scintillating performances by the hot-steppers of B-town and hard-earned recognition to the most deserving performers of 2013 voted and selected by you!
'Lux Cozi Zee Cine Awards 2014' hits your TV screens on 23rd February 2014. You don't want to miss it for the world!

 

[Mudasir 4K]

Zee Cine Awards scales up for 2014

All roads and the biggest
names in Indian cinema and
television converge at Mumbai’s Film City on 8 February this year. Reason is the 14th edition of the Zee Cine Awards aka the ‘World’s Biggest Viewers’ Choice Awards’ to be held there.
Among A-list acts, Shah Rukh Khan
will perform to some of the hit
numbers from his films including
Lungi Dance, 1234 and so on. This
year, Lux Cozi has been roped in as title sponsor. Additionally, the
network is pitching for a special
partner and looking for more
sponsors across categories.
The Zee Cine Awards, started in
1998, were the first ever awards to be introduced by a television
network and have since grown into an institution of sorts.
Exults Zeel managing director and
CEO Punit Goenka: “Zee Cine Awards is a property with growing global reach and audience share. The success of this award over the years
makes it an indispensable
component of advertisers’ media mix and this year, they will further leverage it across the network’s varied channels.”
This edition of the Zee Cine Awards will see a partnership with the Neeraj Pandey scripted film, Total Siyapaa, starring Ali Zafar and Yami Gautam and several initiatives on this front are to be announced shortly.
Says Goenka: “Every year, the talent recognized by our viewers continues to inspire us with the depth and richness that the Hindi film fraternity represents. We will
support extraordinary new films that need a platform like Zee Cine
awards to showcase them to the
industry, and that’s why we are
pleased to support Total Siyapaa. We are looking forward to celebrating their achievements in a fittingly glamorous way at the awards.”
What also makes the Zee Cine
Awards unique is that viewers’ votes decide winners. For instance, last year’s awards drew an unprecedented over 4.5 million votes from across the globe. This year too, in keeping with its promise Haq Hai Aapka, the network will only declare nominees across popular categories and then pass the baton of selecting Best Actor, Best Film and so on to its loyal audience through a transparent and hassle-free voting mechanism.
As Zeel chief sales officer Ashish
Sehgal puts it: “We are amongst the First broadcasters to come up with an award like this. And secondly, we were the only ones to give them out as per viewers’ voting. Earlier, all the awards were constituted by film magazines – be it Screen or
Filmfares.”
Significantly, the Zee Cine Awards
2014 will be telecast on 23 February on multiple channels (Zee TV, Zee Anmol, Zee Tamizh, Zee Cafe etc.) across multiple geographies in different languages and genres, with
a programming reach of over 700+ million viewers across 168 countries.
So why are the Zee Cine Awards
being held in Mumbai for the
second consecutive year after
creating a worldwide footprint across destinations like Singapore, London, Mauritius and Dubai?
Replies Sehgal: “With almost all
awards airing overseas, after a long period, we brought it back to India, thinking we should give a chance to Indian audiences also.”
Zee Network is pulling out all stops to promote one of its biggest properties across platforms. Viewers can log onto
www.zeecineawards.com for a visual treat that traces the journey of the awards from 1998 through 2000 and till date, complete with over 2000
exclusive photographs and over 500 videos showcasing some of the best performances, award acceptance speeches, Kodak moments and behind-the-scenes buzz. Apart from this, the awards will be promoted on all network channels, giving advertisers an opportunity to reach out to different audiences across categories. Digitally too, the
awards will be promoted in a big
way with SRK’s performance as one of the highlights.
With the channel having achieved
its targeted revenue of Rs 300
million last year, what is the target for this year, given there are restrictions on inventories unlike last time. Apparently, the network plans to make the extra moolah by showcasing the event on Zee’s HD channels as well (Zee HD, Zee Cinema HD and Zee Café HD). “Given the restrictions on inventories, the only thing that can go up is pricing,” says Sehgal.
“This year, we are looking at kind of maintaining those revenues because we believe they are the highest revenues generated by an award show. The advantage we have this year is we can make extra money by showcasing these awards on our HD channels (Zee, Zee Cinema HD and also Zee Café). For evolved and discerning audiences, we are selling it separately. Though title and
powered by will be common in both the channels, there will be more numbers of associate sponsors separately,” signs off Sehgal.

 

[Mudasir 4K]

Zee cafe' hd ???
When was this channel launched ?
Is it aviliable on any dth platform?