ZEEL appoints Pradeep Hejmadi as Business Head of Zee TV

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Mumbai: Zee Entertainment Enterprises Limited
(ZEEL) on Tuesday announced the appointment
of Pradeep Hejmadi as Business Head of its
flagship Hindi GEC, Zee TV.
Pradeep Hejmadi will be responsible for the
overall functioning of Zee TV and will report in
to Punit Goenka, MD & CEO, Zee Entertainment
Enterprises Limited.
Speaking on the appointment, Punit Goenka,
MD & CEO, Zee Entertainment Enterprises
Limited said, “We would like to welcome
Pradeep into the ZEE family. With multi-
dimensional understanding of the Indian media
industry, he has spear-headed and successfully
launched, innovative and first-in-class profit-
bearing initiatives in the Indian media
marketplace. We are confident that his
industry knowledge and consumer insight will
be invaluable in driving Zee TV’s further growth
and innovation.”
Pradeep Hejmadi commented on his joining,
saying, “ZEE’s flagship channel Zee TV has a
rich and successful history behind it and I am
looking forward to being a part of its future.
With the incredible talent, original content and
dynamic team that the channel has at hand, I
am sure that we will be able to break new
barriers and conquer even greater heights.”
Pradeep has over 18 years of experience in the
Indian media industry spanning Media Sales,
Media Planning and Buying, Consumer
Research, Business Planning and Product
Development.
Prior to joining ZEE, Pradeep was the Senior
Vice President - Strategy Group & Marketing at
TAM Media Research Pvt. Ltd. http://zeenews.india.com/business/news/companies/zeel-appoints-pradeep-hejmadi-as-business-head-of-zee-tv_103923.html
 
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