ZEEL claims to be the No.1 Broadcaster in Entertainment

[asgworldindia]

Recently ZEEL hold 2 Days of Conclave in Kolkata where Cluster Heads of Different Regions with Other Dignitories were present at the Conclave.

In the Press Conference addressing to the Representatives of MSO - LCO - DPOS - Hits and to the Journalists All Members of ZEEL present there claims that they are at present after New TRAI Regime became No.1 Broadcaster in India with every Sence.

Chief Marketing Officer of ZEEL 'Pratyusha Agarwal' said that they have observed Severe Growth in a) Subscribers who are Subscribing ZEEL's offerings & b) TV Viewing Time. They have surveyed all Platforms and noticed that Indian Audiences are in rush to Subscribe Zee Content whether it's for TV or Digital Platform. She also confirmed that after TRAI New Regime TV Viewership have increased by 1.5% in Indian House Hold. 99% Subscribers have shifted to New Regime where Zee TV observed growth of 27% after New Regime and 46% Growth for Zee Subscription. Also 74% Subscribers have empowered their Right To Choice for TV Package Selection. She also said 74% Subscribers opted for "Own Choice Selection" and 26% Subscribers opting for "Best Fit Pack" offered by DPOS.

CMO Pratyusha Agarwal also submitted her Accounts on Details regarding TV Viewership of 83 Cr.60 Lakh where regarding OTT Content of ZEEL - She claimed that the Number of OTT Viewers are 6 Crore 80 lakh. And Most of them have Subscribed Zee5 Contents. But again Subscribers mainly opting for TV Viewership as they can sit back with their Family to enjoy TV.

Cluster Head (Eastern Region) for ZEEL - Mr.Samrat Ghosh addressed the Conclave and elaborately described how Zee Bangla becomes No.1 Bangla Entertainment Channel along with Zee Sarthak for Odia Region.He showed that Zee Bangla have Beaten every other Broadcasters in Bangla Region and Acquire 52% Viewership in its Bag. Penetration of TV Viewing in Bangla is within 60% which is lower than National Average & Zee Bangla surveyed that A person in Bangla Region watches TV (Zee Bangla) in around 19 hours a Week.

Both the Official claimed that ZEEL is now No.1 Broadcaster not only in India but also for Different Regional Clusters as well where Every Subscription and Detail information from DPO end are now Crystal Clear.

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Snap Shot & News Source :- Times of India Group (Eai Samay Newspaper Publication dated 15th October & 16th October / Kolkata Publication.)

Please Note:-
I have Translated the Entire 2 News Article in details in English.

 

[Rajpatil98]

they are lying because their shares are falling so to coverup their their losses they are making new theories & they are showing only their strengths....in past 12 months they only release article when they become no.1 in viewership shares but who is no.1 in other 11 months obiviously star india....so we just cant ignore star india's no.1 position in other 11 months....this up & downs in viewership shares are part of parcel ....next month again star india will reclaim their position

 

[Aksgr]

The headline tells it all " CLAIMS "

 

[The Lonelier Island]

IMO In hindi movies, GEC and regional Zee is great. But sucks at news, english entertainment, english movies and lifestyle.

 

[Aksgr]

IMO In hindi movies, GEC and regional Zee is great. But sucks at news, english entertainment, english movies and lifestyle.

I don't think they do good even in regional. They make like 10 new serials and keep circulating ( remake ) among their regional GEC

 

[The Lonelier Island]

I don't think they do good even in regional. They make like 10 new serials and keep circulating ( remake ) among their regional GEC

In Bengali market. They have good shows.

 

[Shantanu]

I don't think they do good even in regional. They make like 10 new serials and keep circulating ( remake ) among their regional GEC

Because it works. Here there risk reduces and it's not just zee. STAR and Viacom also does the same.but at least in Marathi and Bangla markets they always prefers new stories.

The thing is over here people want good stories but with their own local feel. They don't like dubbing they like remake. Hence, once they're confident that this story works in market they do the same in other markets and it's there tasted success formula. It always works. We can clearly see this through ratings.

 

[Optimus_Prime]

Don't mislead us. In newspaper it's clearly written they claims in entertainment category they are no 1 earlier before trai new regime(48-50%) and now they are still at 1 position (52%)after trai new regime in BENGAL.They have never claimed anything regarding pan india topper.

 

[asgworldindia]

Don't mislead us. In newspaper it's clearly written they claims in entertainment category they are no 1 earlier before trai new regime(48-50%) and now they are still at 1 position (52%)after trai new regime in BENGAL.They have never claimed anything regarding pan india topper.

There is no Question of misleading Bro.

The CMO of ZEEL Pratyusha Agarwal clearly indicates that after New TRAI Regime Overall 1.5% Growth have been observed in the TV Viewership and that too help Zee TV for their Growth in Subscription by Indian National Viewers. At present 3 Shows of Zee TV (Kumkum Bhagya + Kundali Bhagya + Tujhse Hai Raabta) in Hindi Entertainment are present in Top 5 TRP Chart presented by Baarc. By which She means that Zee is ruling current Entertainment Scenario.

For Obvious reasons (As MSO - LCO of Kolkata) I was present at the Conclave where She outspoken about not only Bangla but All Regional Entertainment Group including Odia - Keralam - Marathi - Tamil where 'She' and Samrat Ghosh (The Cluster Head /Eastern Zone / Zeel) have no doubtedly claimed that in the above mentioned Regional Channels they are dominating Major stakes and now the King Pin of the Entertainment Genre which were not published in that News Coverage but shown Live on Zee 24 Ghanta.

(Both the Dignitories had a Meeting with all DPOs (including Us) where They discussed Many plans regarding future Plans of Zee Bangla Cinema and Zee Action in near Future. That too was not published in News Paper and I cannot disclose it now until there are Some Official Announcement from their Side.)

So ZEEL is quite happy by misleading many things by Eye Washing Everybody. But as per Your Suggession the Thread Title Updated from India to Entertainment

 

[Rajpatil98]

Last financial year, 80% of our business grew share: Punit Misra, CEO - Domestic Broadcast Business, ZEE - The Economic Times

& then they again come with their so called "Growth" article